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What is Corporate SEO
Perhaps you know what a corporate is. In fact, this is a very large company. For example, a Fortune 1000 company or a Global 2000 company.
However, when it comes to corporate SEO, the size of the company is not as important as the size of the website. In general, a website can be considered a corporate site if it has more than 1,000 web pages or products/services.
Corporate SEO aims to drive organic search traffic to this massive website… The size of the vision equal to the site size. How big is your site now? How big do you want to grow? How much more traffic can it handle? In
corporate -level search engine optimization, 1.5% improvement in traffic results in thousands or millions of dollars in additional revenue. The potential ROI is amazing.
How Is Corporate SEO Different From SEO For Smaller Businesses?
SEO fundamentals never change. Their application only. It’s basically a solution to the same question and problem, but on a much larger scale.
For example, instead of optimizing 30 web pages, you might have
, 3,000 pages to work on. Or, you need to write 1,500+ articles or blog posts, each containing a keyword. Or you need high-quality backlinks from 150+ reputable websites.
What will it Take you to Rank Higher?
What SEO Opportunities Are You Missing?
See If Your Business
Qualifies To Work With 360 Marketing Lens
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Big Is incredible
The challenges are great, but there are also potential benefits. In fact, running a good website has several benefits that you can maximize with corporate SEO.
Recognition and authority. Many corporate websites have strong brand awareness (through years of promotion) and high search engine authority (through many backlinks and traffic). As a result, corporate websites have the added benefit of being ranked high on competitive keywords such as Google and YouTube.
Wide content. Corporate websites have a large amount of pages and content to attract traffic from search engines. This is also a built-in advantage. Only a handful of new top rankings pages can bring a significant amount of traffic and revenue to your business.
How does it work?
To be successful, an SEO Corporate must achieve 3 things:
Make a website for people, not search engines. This helps deliver a great user experience (UX) that naturally ranks your site higher in search.
Follows heirachy order and clear layout. Your website should be easy to traverse – on desktop computers, tablets and mobile phones. Failure to do so, Google will penalize your site in search
Create content-rich web pages that load instantaneously. Google uses page-speed to rank your site in search – a slow site ranks low, while a faster site can rank higher
Of course, all of this is automated. Because you run on a large scale. Therefore, SEO companies must provide you with access to the operation report, breaking a large amount of data into scalable chunks. And you have to deploy new changes on several thousand webpages.
Don’t forget – None of these happens in the vacuum. SEO corporates must comply with how Google, Bing and other search engines rank websites.
For example, every year, Google changes its search algorithm 500-600 times. Sometimes the updates are so small that you won’t see any traffic changes. Other times, algorithm updates are seismic, like Panda and Penguin. For a business website with hundreds or SKUs or thousands of sites, the effects can be mind-boggling, if you’re not prepared.
The Bottom Line: Whether you’re an online retailer, technology company, national service provider, or somewhere in between…
… to maximize your web traffic, corporate SEO requires a robust strategy and scalable system.
How do you measure success?
The main success factors of corporate references are different from the factors used by small and medium corporate. For example, while a small business can be pleased with the pre-income monitoring and income after SEO, a company should consider additional measures, including these measures: new research trade. How many visitors come to your website from organic research on Google, Bing, V.V.? How does it compare with your marketing and sales goals?
Conversion rate. SEO can increase the conversion rate of your business website by sending more qualified visitors to your landing pages. And the resulting data can help you test new ideas for improvement. Strictly speaking, it’s an efficient cycle that can reliably increase visitor value & earnings.
How many new leads or purchases can be tracked through organic search? The challenge for businesses, especially those with a storefront, is determining whether an online visitor later makes an offline purchase. Or did they visit your website and then call to make a purchase? Numbers Aren’t Always Black or White
Understanding these and other metrics is crucial to measuring a business’ SEO success.
3 MIsconceptions about corporate SEO
Of course, there are pitfalls to avoid. Here are 3 common mistakes that leaders make when it comes to corporate SEO:
Following Are 3 Reasons Why:
1. Corporate SEO is not one-time event
Just as you can’t learn to ride a bike in a seminar, you can’t expect SEO to deliver results in a day. It’s a long-term part of any corporates’ online marketing plan. And this is especially true for companies with complex and dynamic websites, where sites can change at scale.
Remember that corporate SEO takes time to pay dividends, just like investing in blue chip stocks. In fact, due to legal and technical issues with most corporate websites, results can take 6 months or more to appear. Rightly viewed, corporate SEO is not a short-term expense, but a capital investment.
2. PPC is not enough
Payperclick advertising (PPC) can be a powerful revenue generator, but it is also very expensive. And those costs increase dramatically throughout the corporate . If you only use PPC to target search traffic, you are missing out on 8 or 9 out of 10 people who never click on a paid search ad. With SEO, you can cover both sides of the equation: paid search and organic search. And because the clicks you get have no direct cost (compared to PPC), your potential ROI is virtually unlimited.
3. A strong Brand is not enough.
Large companies enjoy a competitive advantage through the brand value that accumulates over time. And branded searches have the potential to drive massive amounts of organic traffic to your site right now. But brand searches are only useful if people know about your brand. These people may be loyal customers or have been exposed to your ads, but they represent only a fraction of potential search traffic. Unbranded search is a rich source of new customers. These are people who are looking for what you have to offer, but are not yet familiar with your brand. If your corporate doesn’t optimize websites for these people, chances are they’ll pick your competitors… and you’ll lose all that potential revenue growth.
Corporate SEO
Who this is for
Corporate SEO is for you, if:
you have multiple channels and/or physical locations where your website is related to e-commerce, CRM system and/or hundreds or thousands of websites where your market is national or global, and you want to take advantage of the fact that most online deals start with organic search. Searchers on Google and Bing overwhelmingly click on organic search results compared to paid search, with margins ranging from 94% to 6% respectively (source: Search Engine Watch).
This means that a corporate like yours can gain or lose millions of dollars when it comes to SEO.
Corporate SEO can reach and influence potential customers at all stages of their buying journey. You can dramatically increase your efforts and efficiency through automation. And unlike other forms of marketing, when your initial investment in corporate SEO is repaid, it gives you virtually unlimited returns.
We increased traffic for corporate clients with websites from 277 to 13,700. We can do the same for you.
What You Get - Our Corporate SEO Services Include:
SEO Auditing: You get a full analysis of your website optimization. You will see where you are strong in reference, where you’re weak, and what to do next. Therefore, you have a runway to run and a clear path about your goal.
Competitive analysis: You’re disappointed that the opponents are always ranked higher than you in search? Despite all the work you have included in your corporate website? We will show you exactly why your others pass you, then give you a plan to bring you more traffic than they have.
Keyword search: You have It as is thought that you know that the search term that will convert for your site. But you can be too close to your business to see the entire game. Our outdoor experience and perspective help us find new optimal ROI keywords. To bring you more traffic, that converts more customers than your competitor.
Automation: On a website with hundreds or thousands of pages, your corporate content management system must follow the SEO rules, that have been proven, then scale. This allows us to format and publish high-traffic websites if you have 9,500 products or 4,600 service options.
Link Acquisition: Natural links to your site are extremely valuable and cannot fail. Unlike other SEO companies, we did not make our corporate risk with automatic links that could lead to Google’s expensive punishment. Instead, we guarantee that your content is link-worthy-to by other websites – and make it easy for them to do so. It is simple and powerful as that.
Concierge-level service. As a corporate customer, we can consult you on-site. We visit your premises, find you where you are sitting with your management team, create a strategic reference plan, then execute it for you. We come to you where ever you might be.
Our Amazing Clients
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We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
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It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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