360 Marketing Lens
Divorce Lawyer Marketing
Most efficacious agency For Divorce Lawyer’s Marketing
Effective Divorce Lawyers Marketing
360 Marketing Lens is a full service digital agency for law firms dedicated to ensuring that the marketing activities of family and divorce attorneys like yours grow and maintain an online presence. Consistency needed to stay competitive in today’s legal market.
Our mission is to supplement and amplify your existing marketing strategies to ensure a complete marketing campaign. Your primary goal is to attract more quality leads for your business, and we can help.
Our online marketing approach focuses on the fundamentals of selling, carefully examining every stage of the sales funnel to ensure audience engagement at every step of the way to purchase and or acquire. Lawyers’ clients, like all others, go through a process that begins with awareness, followed by concern, decision, and action.
Our goal is to help your business develop a comprehensive strategy that covers every level of the process. We help you develop your brand and make it known in the market. Next, we make sure your business can be found online when potential clients want to engage with your divorce legal services. We help grow your relationship with potential customers with content marketing and social media strategies.
We make it easy for you to find your business on search engines and ensure you appear in the Map section of search results for a local and mobile audience.
As a Google practitioner, 360 Marketing Lens maintains a relationship with Google to keep up to date with the latest marketing strategies to help your website appear higher in Google search results. Google. Our team of dedicated professionals is here to assist you with every step of your marketing campaign. We provide insights and reports as we track the progress of your campaign and optimize it as we go. Our business is your success.
Through our ongoing work supporting family and divorce attorneys across the country, we are confident in our ability and expertise to market your law firm or practice to clients.
Let’s get started!
Marketing to Divorcees
Legitimate marketing requires smart prominence and precise positioning of a company’s brand. Consumers seeking the services of a divorce attorney often find themselves entangled in a controversial situation, which is a hidden stage in their lives.
Understanding this dynamic from the customer’s point of view is key to getting the right message to them in marketing and advertising. After all, the last thing a person in this situation wants to feel is trying to lure them into something that will drain their wallet. Of course, you don’t want to, but the key here is letting your potential customers know that you’re there for them and that you’re not misinformed from the word go.
Most law firm websites contain clichés: “We will fight for your rights”, “protect your family” or “We demand respect and justice.”, etc. Need a free consultation. This tactic is nice and good, but this type of markup doesn’t necessarily have to be the ways of human communication that most people appreciate. According to Findlaw, consumers prefer to use law practice services with sincerity, empathy, approach and consider Human emotions as the core value of their business.
And more specifically here, they want to feel that these things are true! You can have all Compassion and Sympathy in the Genre world, but if you don’t go through each stage of the acquisition correctly and work with Clients through, it won’t matter. This is especially true for divorce attorneys, who often deal with deeply painful and billed cases and situations for their clients.
As a Divorce lawyer, you should define and strengthen your brand in this spirit. After this bookmark, you will not only begin to attract more customers to your business, but you will also attract good and or relevant customers. This is because not all leads are of equal quality, and you need to identify both the people you are looking for and the people you want to work with.
Position your business with a clear message directly to your ideal client, allowing you to engage customers with best practices and vice versa.
Once your brand is established and clearly defined, you can start spreading and promoting your message to the masses.
There are two main parts of divorce attorney marketing that we will discuss in more detail later in this article.
The first is to increase brand awareness or maintain attorney relevance in the marketplace through a consistent online presence.
Second is the acquisition phase, where attorneys focus on converting leads into clients and getting referrals to maximize the return on investment of their marketing strategy.
An important fact to keep.
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A custom SEO campaign from 360 Marketing Lens Agency provides an all-in-one solution to SEO (on-page SEO, off-page SEO, and technical SEO), so your most valuable audience finds you online without you investing hours of work.
Awareness campaign
There is no shortage of ways to promote your brand both offline and online. Billboards, advertisements, buses, newspaper. These types of ads are primarily used for branding. Law firms and are not used to promote specific products or services.
People are seeking the services of divorce lawyers as needed. It’s important to monitor your audience, as everyone, or at least everyone who is married, is a potential client.
Online strategies such as social media and blogs can be an effective tool for developing a cohesive online presence that has the same effect as building a brand and maintaining the spotlight of public opinion.
Visual marketing platforms such as podcasts, interviews, webinars, email marketing, Instagram and Pinterest all contribute to a variety of ways to raise awareness and attract people, you already know that will be your customer!
Blogging
It’s becoming more and more popular, and you’re even encouraged to engage in content marketing to raise awareness of your brand. Connect with your target audience through content marketing strategies such as blogging and posting
related articles.
For the sales funnel, the strategy of connecting and engaging with your audience makes the transition to the acquisition phase much more seamless. People are more likely to invest in brands they know and trust. And you can do that by providing actionable information and insights that are relevant to your prospect’s problem.
As with, people are more likely to seek the services of a lawyer who has heard and has a reputation equal to their needs. Because we make decisions based on the recommendations of others. “If he tries it and says it’s good, maybe I should try it.”
Blogs, and another advantage of general content marketing, is that you have a prestigious voice in the development of law. Is to start building a reputation as an authoritative voice in the field of law
There is art for writing blog posts, part of that art is finding relevant content, and yet another part of it, is knowing how to get it in front of the people you want to read. You decide what the content will look like, but as a general rule of thumb, you should aim to provide some solution to the concern in their life.
It can take the form of insights, lessons, statistics, motivation, inspiration, practical tips and more. Again, the goal is to give readers something to make their lives easier! People read blog posts and found information on a particular topic.
If you hire a divorce lawyer, the problem can be custody, dependents, property appraisal or many other issues. You can choose to tell a story, notify your readers about new things in your area, or notify them in general. By writing about these topics, you establish your company as an authority in your legal field.
This gives you an advantage over competitors who may not have a well-defined professional brand. In addition, blog posts are cross-marketed on social media, company newsletters, emails, converted to different types of content such as videos, GIFs, graphics, emails, social media, offline advertising!
Blog posts can also provide valuable on-page SEO power by using important business-specific keywords, as well as article hyperlinks and cross-references. Any part of your marketing strategy can be incorporated into other parts. The blog post should be formatted, long, well written, informative and easy to read.
Social Media
According to Statista, 81% of the U.S. populace make use of social media. This applies across the globe, with a variation in the percentage levels, with a +_5%.
Many of those human beings use social media to have interaction with numerous client brands, growing reviews on and relationships with businesses. Some of the maximum not unusual place kinds of brand engagement consist of studying and writing reviews, studying and sharing content material and posts, and commenting.
Social media has the specific excellent of permitting you to reply to your select audience’s questions and issues immediately, and it makes it a greater private experience in for persons due to the fact it’s on a platform in which they’re used to speaking with pals and family. It places you in direct touch with customers and more so relevant customers.
Here is the chance to inform your story as an organization and to allow them to recognize who you’re as a business.
People these days need to recognize your values and your motives for doing what you do. It’s now no longer sufficient to mention that you’re there to assist them – you want to reveal to them why you do what you do! Be genuine in telling your story, and the ideal customers becomes raving enthusiasts and could inform everyone (each offline and on-line) how excellent you offer!
Your purpose with social media is each to document, in addition to show treasured information. Think of it as a combination of schooling and entertainment. The story you apprise may be what separates you from all your competition inside the eyes of relevant customers. But it’s now no longer all an approximation of what content material you post. It’s additionally about the systems and platforms themselves!
People sense differently whilst they use every social platform. This is due to the fact they may be designed with exceptional core concepts and thoughts in mind, and that they translate into the consumer revel.
Instagram is a fairly visible platform that photographers, artists, and videographers thrive! The norm for that platform is to be posting once in a while, greater than one tmie in a day. Whereas on YouTube, depending on what you’re seeking to achieve, you could be posting as regular as per week or once in a day!
With every platform, there are exceptional social policies in addition to exceptional approaches human beings use them. Do your research, discover which platforms your relevant customers are in, most usually find a manner to attain their interest and offer value to them within the social policies of that app! Do this, and you may discover success.
Prospective customers can shape an opinion of your practice with the aid of using the way you function your self on social media, simply as they might together along with your website or with interacting with you immediately.
This has effective marketing ability in an age in which on-line reviews are fairly regarded as equipment of engagement evaluation!
Reputation Management
This is related to reputation management, which is marketing to maintain a good online reputation.
According to market research, negative reviews of your business can have a disproportionate impact on how the general-public perceives your online reputation. People tend to rate negative reviews and pay more attention to negatives than positives.
There could be 20 positive reviews that can be overshadowed by just one negative review. Disappointing to the business owner, negative reviews can be unavoidable and do not necessarily reflect the overall quality of the business, but should not be ignored.
Instead, they should be seen as an opportunity to reply to reviews and, more importantly, to show the audience reading the reviews that you care about their needs as a business.
This is a big step forward in turning an initially negative situation into a positive one. According to HelpScout, 65% of consumers surveyed say they’re likely to change their minds about a company if they see a response from that company after reading a negative review. Therefore, responding appropriately to negative online reviews can have a significant impact on how the general-public perceives your business.
Two important parts of reputation management are emphasizing all positive reviews and responding to negative reviews. The answer should be clever and clearly written with customer service in mind. However, this is not a place to retaliate or react negatively to dissatisfied customers.
Also, customer service attitudes do not mean responding to all negative comments and reviews with the same sentence. It gives the impression that you are trying to summarize.
Care for injured emotion, if possible heal it. Then show your sense in understanding the issue at hand. In this regard, hiring a marketing agency is a good idea. Online reputation management tools allow marketing agencies to quickly and effectively identify and respond to negative reviews while reducing headaches on the go.
SEO
Once your website is up and running, it needs to be optimized to be able to find it. According to market research by Neil Patel, 75% of people don’t scroll past the first page of search engine results. Meaning 25% is left fumbling on the other search results.
What does this indicate to a divorce lawyer?
This means that if you’re not on or near the first page of organic search results, most people may not find your site.
It’s a shame because the more people see you, the more likely you are to get new customers! SEO helps your business get found online by focusing on the backend of your website to push it higher in the organic search results listings. The goal is to reach or get as close to the first page of search results as possible when someone searches for information related to your legal practice.
You want your site to show up when someone types “divorce attorney services” into Google.
SEO is a complex, technical process that often takes a lot of time and effort. This requires technical skills and a working knowledge of good marketing practices that are rewarded by search engines like Google. It is best to use the services of a digital marketing agency that is also a Google Partner. These organizations have a direct relationship with Google and have expertise in the algorithms that help rank your site higher in the organic search results listings.
PPC
If SEO is the long-term solution to getting your website as close to the first page of organic search results as possible, Payperclick marketing (PPC), also known as Search Engine Marketing search (SEM), is a short-term solution. It’s a faster way to get to the first page of search results though.
The results are truly immediate.
This process includes bidding on keywords to place your ad in sponsored listings (which are on the first page of search results before and after the organic listings at the top and bottom of the page).
For example, if we bid on the keyword “divorce attorney”, your site might appear on the first page of search results when someone does that search. As the name suggests, you don’t have to pay for the ad until someone clicks on it.
So why not just focus on PPC and ignore the SEO component?
As most can attest, the majority of people still prefer to click on organic search results. However, many people still click on PPC ads and our goal is to expose your business to potential customers with this solution. Know your audience and customers and speak to them directly in ad copy!
Don’t make generic statements that really mean nothing. Know the person’s pain point and use it to get their attention. After all, you’re trying to get them out of this problem. Any visibility on the first page of the SERP is better than none! Even if someone doesn’t click on your ad, they can still see it and see that you’re actively trying to attract customers and get influenced to remember you and then search for a service. Your service!
PPC allows us to put your website on the first page whenever someone searches related to your business through sponsored ads, while working to improve your organic search ranking. When we take up as much real estate as possible on the first page of a SERP (search engine results page), whether through SEO or PPC, we increase the likelihood that potential customers will click on our listing, your book, visit your website and eventually become your customer!
Local SEO
Another important feature of an effective
divorce lawyer marketing strategy is local SEO.
This service provides direct acquisition of new customers and a link to the map section of the search engine results page. When potential clients search for “neighborhood lawyers” online, Google will display a map of their location and nearby law firms.
The location of is the key for your local SEO service.
The essence of local SEO is, which reflects the stages of the customer’s purchase cycle. People tend to run local SEO service on their mobile devices and phones.
They seek quick and immediate results and close. They can make a call by clicking on the contacts hereby provided in the local listings.
Leads from local SEO search are hot.
People conducting this type of investigation are willing to hire lawyer services. They need representation and need right away!
The first step in local search engine optimization is to submit and configure your Google My Business page.
Next, we will analyze online listings in many of the online directories that Google uses to check and verify listing accuracy. Even if there are slight discrepancies or errors in the listings, Google may penalize your site for not appearing in the Maps section when a related search is performed in your area. I can do that.
Local Search Engine Optimization Steps requires time and expertise in how Google works to provide results in the map section. Again, it`s a good idea to hire a digital marketing agency that specializes in local SEO, rather than doing it yourself.
Divorce Lawyers Marketing
Where ownership is an issue and frequently occurs, it is important that you position yourself as an expert in the field. Which brings us back to content marketing and audience engagement strategies.
You want to highlight your expertise in the area of real estate divorce law. Divorces and clients in general want the best representation of their money. They want a lawyer who is an expert in their field and who will represent them as best as possible.
Much of the marketing work is done at the branding and interest stage of the sales cycle. Without a clearly defined brand and a consistent online presence pushing that brand into the public consciousness, retaining new customers can be difficult.
Before you start your marketing journey with us, we will consult with you about what your brand is and what you want to be known for in the market. Do you want to be promoted to divorce real estate specialist? We want to know what your goals are. Once your targeted milestones are clear, we’re ready to start promoting your business.
Are you ready to get started today?
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