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BigCommerce SEO: How to improve your search engine rankings!
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BigCommerce SEO for Online Stores
BigCommerce SEO is one of the most profitable online e-commerce solutions. You will be hard-pressed to find a better option if you are going to have a hosted online shopping cart store. They own more than 100,000 online stores, with over $5 billion in sales in 2015, making them one of the industry leaders.
Newly launched, Bigcommerce gives you many advanced features that bring more credibility to your online business and add more value to your customers, including BigCommerce SEO. Things like gift cards, real-time shipping quotes, integrated reviews, and even a partnership with Alibaba, are some of the compelling features any online store would want. That and the fact that Bigcommerce simplifies their implementation.
However, like any other website or online shopping site, large Commerce stores rely heavily on SEO.
You can spend meticulous hours choosing and editing your online store template, doing a lot of math to choose the best subscription plan for your store size, and working on location and layout Copying agency is great for your website, but all of that makes a small difference if people can’t find it.
The way to avoid this and make sure people consistently find your website and convert into actual sales is through SEO.
Search Engine Optimization is a general term used to describe a set of techniques, strategies, and practices designed with one goal in mind: to increase your sales by attracting More people find your online store.
Every website depends on search engines to bring people to its web pages. Unless someone knows your website address, they will probably find you through Google, Bing or any other popular search engine when they search for terms related to what you are selling. ; Here’s how it works:
Every time you put new content on your BigCommerce store (whether it’s a new product listing, contact page, or blog post), it gets picked up by the search engines. This reads and catalogs. The next time someone searches for terms related to your content, the search engine will include your store’s website among the results. Your ranking above others in the list of results pages directly depends on the quality of your SEO.
So, to help your online store grow and increase profits, we’ve put together a simple how-to guide that includes some Big Commercial SEO strategies you can and should implement. now to make your website look better. search. results and get more people exposed to your merchandise.
We’ll cover some general SEO principles (such as keyword research) and then talk about the specific SEO tools Bigcommerce puts into the hands of its clients to help them in this endeavour.
Step-by-Step Keyword Research for Proper SEO in BigCommerce
The first window is simple. First, you need to enter the seed keyword (1). These are very common words and are either too general or too conflicting to be practical in their own right.
For example, if you sell watches, you can start with the keyword “watch” to see what the planner suggests. However, I recommend you to be a little more specific. It will save you some time. If you’re focusing on just one brand, try a “brand watch” or a specific type (and so on). B. “Women’s sports watch”. Give the words they will use to find your product.
Enter the start keyword to display a section that narrows down the search parameters (2). This is highly recommended. Focus your search on the region you want to serve or the specific language you want to cover for more accurate and easy-to-use results.
When you have finished refining your search, click the Get Ideas button and you will see a second screen.
And this is where Google’s Keyword Planner is shining. It’s not just about getting a list of suggestions for long tail keywords, including relevance, CPC, and more. Keyword suggestions section (1). You will also get a lot of information about the particular word you entered in the Search Data section (2). B. Gender prediction and the type of device used to search for those keywords.
Use this tool to find the best keywords for your product and create a list of each. These are the preferred terms when creating content for the BigCommerce store or when creating a new product list.
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Over the past few years, we have created apps that inspire, motivate, brand awareness and increase productivity for business owners, entrepreneurs and professionals around the world. But we realized that we couldn’t help everyone. And the truth is that not everyone is our heavenly partner. Therefore, we accept new clients only after an extensive screening process that helps us determine if they are appropriate.
Bigcommerce Specific SEO Tools
Bigcommerce staff understand how important SEO is to the success of your online store. For this reason, we’ve tried to automate many of the more complex SEO elements your website wants to cover (for example, 301 redirects, canonical tags, proper page architecture, human-friendly URLs, etc.). However, the dashboard has some powerful built-in SEO tools that make it very easy to set up and use. Here’s how to do it.
SEO With Page Titles & Meta Description Tools in BigCommerce
This is a handy BigCommerce SEO tool that allows you to edit page titles and meta descriptions. Adjusting this not only increases your rank, but also your sales conversions. The first time most people interact with your product is when you search Google for relevant keywords. Snippets that appear in web searches should be optimized, well-written tools that highlight the benefits of the product and invite you to click through the page.
To access this tool when adding a new product, go to the More Details tab (1) and scroll down until you see the dedicated SEO box (2). This section is the playground. Differentiate your product from competitors and other potential search results in the eyes of your customers, emphasizing product names, features, customer benefits, and special offers. Remember that this is not just for your product page! This can be customized on your home page, category, or even a blog post.
Using Dynamic Sitemap for Perfect BigCommerce SEO
Another powerful BigCommerce SEO tool available while using the platform is dynamic site maps. However, to fully understand the benefits it offers, you need to understand how Google and other search engines crawl your website’s content.
Search engines deploy search bots over the Internet, screen links and website content, index and rank what they find, and give them to users who enter search queries with relevant keywords. It is recommended. As you create more content on your site and post new product lists or new blog posts, over time these bots will index and rank new sections of your site via the links provided. I will attach it and find it. Over the course of hours, they will map your entire online store. Eventually this will happen even if you do nothing.
However, there are ways to speed up the process and speed up store indexing by sending a map of your site to the search engine.
Normally, you manually assemble a sitemap file to determine the best way for search engine bots to crawl your site. Alternatively, you can do this using a third-party tool. With Bigcommerce, you don’t need either because the platform can generate a sitemap and easily send it to Google.
However, you must first verify your site with Google. It’s a simple and free process that BigCommerce itself will walk you through here.
Once done, simply go to server settings in your Large Commerce dashboard and select Google XML Sitemaps which will generate the link that you will need to provide in your Google Webmaster account.
Making SEO for the Big Commerce platform is more accessible than doing it on other similar sites. This is largely due to the website’s attempt to automate most of the basic needs when it comes to search engine optimization strategies.
However, this is a compromise. More automation means you have less direct control, which can keep you waiting while other competing stores take advantage of more advanced SEO for BigCommerce.
However, applying comprehensive BigCommerce SEO optimization tactics to your online store can be a daunting task, especially if you don’t have solid background knowledge on the subject.
If you want to harness the full power (and reap the benefits) of a robust SEO strategy tailored to the specific needs of your online store, you can contact an expert. SEO. They can take the guesswork and learning curve out of the process and help you enjoy the benefits of a more successful store right away.
We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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