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SEO For Shopify

Most Effective agenncy for SEO Services For Shopify

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“Buyers are much further down the path of making a decision before they engage with a sales rep. Companies that do not engage customers effectively online are at risk of listing opportunities before they are even aware they exist”.
Boston Consulting Group

What is Shopify SEO?

With hundreds of thousands of virtual stores, getting people to click on your store can be a daunting task. This is where search engines come in.

What Google and other search engines do is crawl their huge database of websites to provide a search engine results page (SERP) with websites ranked by relevance and popularity. In plain English, this means that when a potential customer is logged in searching for a product, Google will show the best options ranked by relevance and popularity.

Search engines use sophisticated algorithms to determine relevance and popularity, and they change them with overwhelming frequency. This means that store owners need to regularly re-optimize their product pages if they don’t want to see their rankings drop.

SEO experts are experts who know exactly what steps you need to take to stay on top of searches. This results in increased traffic and a marked increase in sales.

Keep reading if you want to learn more about Shopify’s SEO process

SEO for Shopify
What is Shopify

What is Shopify?

E-commerce is booming and everyone knows it. The fact that 2017 saw the steepest increase in brick-and-mortar store closures since the recent recession of 2008 has once again put e-commerce in the spotlight. 

However, creating an online store requires a huge investment of time and resources. Designing an attractive and functional online storefront is not an easy task if you are doing it from scratch. When you add inventory management, shipping options, and payment methods, it all gets a lot more complicated. 

Shopify has solved all of these problems by providing business owners with an easy way to create and manage a full-fledged online store. The best part is that you can customize almost any aspect of your eCommerce without having to learn graphic design or learn web development skills. 

Plus, it’s the easiest eCommerce business builder out there. It is ideal for those who want to focus on their business instead of having to plunge into perpetual cycles of technology trial and error. If you want to start selling online right now, you should definitely use Shopify. 

What are the benefits of using Shopify? 

In addition to the obvious benefits of reaching millions of customers around the world, Shopify offers a number of benefits that are sure to help you improve the user experience of your customers and make it easier to run your business.

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Over the past few years, we have created apps that inspire, motivate, brand awareness and increase productivity for business owners, entrepreneurs and professionals around the world. But we realized that we couldn’t help everyone. And the truth is that not everyone is our heavenly partner. Therefore, we accept new clients only after an extensive screening process that helps us determine if they are appropriate.

You Will Never Run out of Design Ideas

The process of gaining customer trust begins with the impression that the customer first visits the website. 94% of people tend not to trust websites with poorly designed websites. What looks outdated, too busy, or just boring will keep visitors away from reading what your business offers. 

Shopify people know this. They literally have hundreds of storefront templates that look great and are intuitive to use. Many are niche-oriented and are specially designed to drive sales for certain products. But in the end, you are the lord of your castle. This means that you can use what you like best as long as it works for you. The best part is that they all offer a high degree of customization. The possibilities are endless.


There Are Tons of Ways to Reach Your Customers

Not enough to launch and run your e-commerce. Next, add functionality to your website.

Shopify is great for simplifying the process of opening an online store or entering and exiting the offline world. But if you really want to get the most out of it, you should also use an app specifically designed to boost e-commerce.

There are literally thousands of apps. Often you have to pay, but there are many free apps that are very useful.
There are apps for almost everything you can imagine. From the ability to process orders on the fly to real-time Facebook custom audience updates.

Shopify SEO Experts

Agreed. You created your online store using Shopify to drive the e-commerce wave. However, you do not see the expected results. 

Your product is already available, and you have done your best to present your product in the best light. However, the traffic is still not what you expect. This is where Shopify SEO comes in.


100% Mobile Friendly

Today, markets and search engines do not allow people not to board mobile trains. Online businesses need to be within the reach of customers at all times, and making them available for viewing and ordering from smartphones is more important than ever. 

Shopify seamlessly provides e-commerce websites to smartphone users, making them look good, organized, intuitive and professional. You can even manage your store from your own mobile phone. 

Are you ready to set up e-commerce? 

The answer is yes, but you need to know how to start your own online store with Shopify. 

Online Store Setup

If you haven’t already done so, go to Shopify.com and sign in. This procedure is very simple as you only need to fill out one form. Shopify doesn’t allow duplicate names for e-commerce, so make sure you give your store a unique name. 

During this process, you will also be asked to enter the product you want to offer. When you have entered everything you requested, click Finish.
Immediately move to the management screen and start the real fun.


What to do

One of the best parts of building an eCommerce these days is that most platforms offer a ton of layout templates to choose from. Shopify excels in this area. They have their own official theme store with hundreds of professional layout templates. 

All can be customized to varying degrees. Premium themes offer great flexibility, but the free themes are also designed to give you plenty of legroom. If you are not satisfied with the limits set according to your hobby model, you can still hire an expert from SEO Shopify SEO to help you with your custom needs in your store. With good knowledge, everything can be done on Shopify. 

If you are overwhelmed by the number of options available, you can use different filters that they are available to navigate in the theme store. See the most popular topics or see what people do in your area.
Browse through the store connected to Shopify and visit Shopify on topics.shopify.com. Here you’ll find over 180 theme variations to choose from, including a good selection of free variations. 

You can filter by paid or free, by industry, and by feature. You can also sort themes by price, popularity, and newest. What I love most is checking the reviews. A theme with a lot of positive reviews is definitely a blessing for those who tend to think too much about things.

After choosing the theme, you just need to click the green button. You can then confirm your purchase. If you’re still not sure if you’ve picked a good theme, you can always read reviews. Knowing how something has worked for someone else is always a good way to show its worth.
You can buy as many themes as you want. Then you can choose the one you are most comfortable with and click publish as my store theme. This will install it, and you will be able to access your theme manager. There you will see all your most recently published topics. 

If you are not satisfied with one, you can post another. It’s that simple.
Fun Personalization Themes are basically templates. You can choose the one that best serves your business, and you are ready to go. But where is the joy in that? This is where the real customization process begins.
Themes themselves allow you to make limited changes. But my use of the word “restriction” should not frighten you. The customization options can make a theme look dramatically different from site to page, giving you plenty of space to play around and get creative. It’s really hard for you to look like a copy of your competitors. 

We recommend going to the admin screen and selecting themes from the left navigation menu. You will see a small box appear at the top. It will show your theme live and change in real time whenever you adjust your site settings. 

The small box also has some buttons in the upper right corner. The three-dotted button allows you to make additional changes and useful actions. Try to make a copy of your current layout in case you make any changes you don’t like. It is a time saver because sometimes it is difficult to count all the changes we make, so rolling back becomes almost impossible.



You can customize the design using the following buttons. You will be taken to a page where you can control all the features of your website. This is your test room. We encourage you to have fun and try out all the different options. However, a warning will be displayed. This is a time sync. We enjoyed trying out all the options and possible combinations, so we spent almost a week just tinkering with the theme. 

I’ve tried themes and options to fill the storefront, so it’s time to do the actual work. 

Shopify makes it easy to add goods and services to your store. Simply go to the left navigation bar and select Product. Then you will be asked to add a new product. Click the Add Product button to go to another screen where you can add information and details about the product.

This is a very important place to have a Shopify SEO expert. Some people simply add the product name, size / weight details, and a standard description provided by the manufacturer. This saves time, but can hurt you in the long run. The best way is to create your own product description and use keywords to help potential customers find what they’re looking for on their website.

You can also add product images. Again, try using your own image. However, make sure it has the appropriate tags that are attractive. Size is also important. We do not recommend using images of different sizes. People are having a hard time scrolling through non-uniform image sizes.

When you are satisfied with the product description and images, click the Save Product button.

Organizing your product collection, One of the benefits of having a store in Shopify is that it is built by people who understand how to organize your store. 

You can group products based on common characteristics so that when a visitor sees similar products, they will appear together. It’s like stepping into a department store.

Can be grouped by any conceivable category. Group men’s, women’s and children’s clothing or sort items by type. You can also organize your products by color and height. The possibilities are endless.

You can also display it in any number of collections, depending on the number of tags you assign to your product. 

This is the best way to help your customers find what they are looking for without having to search the entire site.

All of these options were created to help you, as a business owner, determine the best way to present your product to your customers. However, there are methods that work better than others and have proven to generate thousands of visits and conversions. 

If you need to start your next business on a secure foundation, or if you want to make sure that the transition of your physical business to the online world really benefits, the best bet is to hire a Shopify SEO institution.

Contact us today. Our experts will tell you everything you’ve always wanted to know about e-commerce, Shopify and SEO.

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Merita Ida Westley
Merita Ida Westley Dr.

We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.

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This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.

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We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.

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Albasti Czhek Cmdnt.

After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.

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Flint Titus Mr.

Really enjoyed my experience and will continue working with 360 Marketing Lens in the future. Much love.

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It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!

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