360 Marketing Lens
Most Effective agency in Orthodontist Marketing
Here’s What’s In It for You
Stop worrying about finding effective ways to bring new patients to your orthodontic practice and focus on using your knowledge and skills to help those in need. Let us take care of the rest.
Stop Running Around
Chances are you currently receive most of your patients through referrals from general and pediatric dentists or other patients. And while there’s nothing wrong with that, it puts your orthodontic practice in jeopardy.
No one wants their business to rely solely on third parties to engage their audience. What happens when your largest reference source moves, retires or simply starts with a difficult time to take patients to themselves, not talking about making your way ? Or some thousands of other things can be wrong when you absolutely depends on entirely with a single reference model?
Yes, some patients will always be mentioned by their usual dentists, their friends or other patients that you have helped in the past. But there is a large group of new customers missing.
People recently moved to your area, who have never been to dentists for years or who knew that they needed a positive help and looking for a qualified man to treat with them.
These are people looking for you online! And if you are there, take the lead in the search engines? That’s your practice to endure. However, you look at it, you need trusted and trusted channels to drive patients to your practice. And that’s where we enter.
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See If Your Business Qualifies To Work With 360 Marketing Lens
Over the past few years, we have created apps that inspire, motivate, brand awareness and increase productivity for business owners, entrepreneurs and professionals around the world. But we realized that we couldn’t help everyone. And the truth is that not everyone is our heavenly partner. Therefore, we accept new clients only after an extensive screening process that helps us determine if they are appropriate.
What are the Challenges?
We’ve been working with orthodontic professionals for many years now, and the industry insider’s perspective gives us a great understanding of its challenges and how to address them.
The marketing game for orthodontists has changed dramatically in recent years. Like any other business, your practice needs a constant stream of patients to maintain and grow. The point is, there’s a lot of competition for the cases you want.
Orthodontics is good business. So it’s not uncommon for dentists to keep orthodontic cases and treat them themselves instead of referring them.
Compared to dentists, your target market is much smaller and your patients come and go less, and this can really hurt your bottom line if you’re not careful! When you rely solely on referrals, competing for a dwindling number of leads can seriously hinder your practice.
Then you have the industry itself. Orthodontic care is an expensive – and often uninsured – undertaking that often requires innovative marketing strategies and incentives to attract and convert potential new patients. And while the tools are there to do that, it’s super easy to do them the wrong way.
Social media is clearly a great platform for an effective marketing strategy for orthodontists, but it is not uncommon to see doctors and practices waste time and money on campaigns were unsuccessful and frankly ludicrous.
Facebook and Instagram can be leveraged for content marketing and outreach, but demographic targeting is the real money. For example, you’ll want your company’s ads to target teen parents and women in your location if you want to get the most out of your campaigns.
Online reputation management is another major potential roadblock to be aware of. More and more patients are comparing before choosing an orthodontist for treatment, constantly searching and reading reviews on sites like ZocDoc and Healthgrades. And while a great ORM will open many doors for you, in this competitive healthcare environment a poor review can seriously damage your reputation and impact your bottom line.
As you can see, there are plenty of ducks to see, and we barely scratched the surface.
The good news is that we have the know-how and resources to not only help orthodontic practices like yours build a strong referral network, but also to create other pipelines for patients to help them thrive, with or without their valuable referrals.
The point is, we don’t waste our time on practices that can’t meet the challenges in their own niche. The doctors were unprepared to handle the sudden influx of patients we sent them. Practitioners cannot provide effective CRM and patient tracking. Challenging doctors won’t take advantage of the insights we give them to tailor their promotions and services to attract the ideal orthodontic patient.
We do not do business with people who, even today, have made the costly mistake of treating orthodontic marketing as an “expense” rather than an important investment in their practice.
If it looks like you, you can stop reading. We definitely don’t fit you, both you give us.
Our costumes are equipped to provide a quality thread that fits your practice; This is what we do. However, if what you are looking for is a person holding you and making you go through everything they intend to make you feel safe, you can continue to look at. It is also not us. We focus on providing difficult and difficult results.
This is the prospect of a positive marketing landscape, and these are challenges.
So what makes you different from many others that we pass?
As well as you might have found us by looking for a local SEO company near you – or some other high-end keywords that we dominate – your potential customers, looking for services Orthodontics you provide, if you will find you in seconds. The question is why they should choose you? Who are you?
See What We Did for Our Clients
You help your patients; We will grow your practice
You are a qualified professional who understands the intricacies of the orthodontic profession. Same with us. We’re marketing experts just like yours and know our business better than anyone.
You should have enough on your plate while focusing on delivering great service and a great patient experience, so why would you want to market your practice? More importantly, what makes you think you’re even better?
We’ve seen more than our fair share of orthodontists fall into the trap of thinking they can handle things on their own. Most of them lose their cool when Google starts to deplete their marketing budgets with little or no change in bookings.
There are more than 2.9 million orthodontist-related Google searches each year in the United States, and you have around 594,000 people searching for “Orthodontists near me”. So the demand is there, but you need reliable digital marketing strategies to make your operation stand out from the crowd and bring those people to YOU.
You need to understand that the right digital approach can allow you to get referrals from general dentists without looking needy – or greedy – and with a simple online presence. Simply put, you can compete and outperform those who want to keep their Invisalign cases at home the easiest.
We strive to stay on top of all orthodontic trends, strategies and technologies, so we’re always up-to-date with the best ways to market your practice. Develop powerful, targeted orthodontic advertisements that consistently engage potential patients directly.
Your activity can thrive with these strategies and attract a steady stream of qualified leads who already need your services. The problem is that you can’t do these things with badly designed websites, bad online reputation, and non-existent review strategies.
Your website, social media, reviews on important sites… that’s where you’ll get most of your potential customers. And it all needs to be tailored and optimized with SEO, CTA, and value propositions to drive those customers to YOU and no one else.
Companies like ours make sure all of this – and more – is taken care of, putting activities like yours at the forefront of your niche. And frankly? You will never be able to beat them – or us, for that matter – you alone. For a company that markets an orthodontist like ours, dealing with a practitioner without support is like a fight with a kitten, even if the people on the other side feel like a shark attack.
The sooner you realize that you need a strong partner to support you in this battle, the easier it will be to claim what’s yours.
We currently generate an average of over 30,000 quality calls/leads/walks per month in the orthodontic market, and we will certainly increase these numbers with the right partners in our region. Friend.
Are you that partner?
Benefit from a Website
That Actually Converts Visitors into Leads
Websites these days are a good deal greater than only a brochure. They are a 24/7 assistant, organizer, and digital income rep. For all intents and purposes, they constitute you online, and are frequently the primary factor of touch capacity sufferers could have together along with your exercise.
They also are a device that ought to be optimized for pinnacle efficiency.
Between managing again-to-again appointments, coordinating your assist staff, and placing the whole thing else vital to preserve your orthodontic exercise walking smoothly, possibilities are you’ve got got neither the time nor the know-a way to create and enforce an powerful affected person-producing web website online for your own.
But that doesn`t suggest it can`t be done.
If you need to be self-reliant on your niche, it turns into crucial to have a internet site that continuously converts traffic into sufferers and consultations, whether or not you’re overseeing it or not.
For that, you want a domain completely custom designed with orthodontist search engine optimization content material that continuously brings in new traffic for your exercise and activates them into reserving a session or input your conversion funnel systems.
The concept is that every time a capacity affected person on your place searches for something associated with your orthodontic offerings on Google, your internet site seems a few of the first 3 natural positions or withinside the map pack — providing you with a reliable circulation of brilliant leads contacting you every month.
That NEVER occurs through accident.
Google most effective prioritizes web sites that continuously supply the answers its customers are searching for, that abide through their rules, preserve traffic interested, and are responsive on all platforms. And the ones are simply a number of the numerous elements search engines like google like google and yahoo account for while rating your web website online.
What does all that suggest? That your orthodontist exercise advertising techniques ought to revolve round natural site visitors thru search engine optimization, and NOW! That consists of having a nicely dependent and fast-loading internet site, schema, and an powerful orthodontist provider search engine optimization approach. That is, in case you need to rank excessive in customers` searches.
All of these require professionals with very specific skills and know-how, and they don’t come cheap with us. So don’t be greedy. If you insist on that, we suggest you move on to the next service you found while searching for an orthodontist marketing company.
When your website is designed with the best user experience in mind, when its content is more popular than your competitors, when your brand is exposed to the public in a way that easily converts, when your company provides high quality service and without the financial problems that weigh on your head every day you paint a worse brand image than a single practitioner struggling to exist. Photo of someone we can link to.
We include all your marketing needs: to make some orthopedic practical marketing campaigns, to help you be classified in references / biological maps, strategies Brand and exposure in all media, we estimate relevant. With us, you are fully customized, cover insurance and support Alandsondeck insurance for your business and staff.
Understand something: all this here, what are we talking about? That’s all reality. We do it every day!
The fact that we want to keep our development, and part of it gives our partners for the journey. So when something works and we know it, we reproduce it. You, the lucky ones, are on the path to something greater than you and your practice. Essentially, you’ll get three platinum VIP rides on the express train to orthodontic success by accessing our knowledge, resources, contacts, and ability to do the right things. something others cannot do. So when it’s time to share, just remember who got you – and who kept you – there.
In this niche, the strongest results come from maps and organic SEO. They dominate with an iron fist and consistently win the marketing race for orthodontists. They ensure you reach more potential clients and see that number of patients grow, providing long-term stability to practices, especially local ones. In fact, you may have found us by seeking help from experts in orthodontist marketing, orthodontist SEO, or orthodontic services marketing strategy. Either way, you are here.
In short, we can rank whatever we want in the top organic positions, and we’re converting more visitors into qualified leads than anyone else . That’s what we bring to the table, and all we need to do is want to do.
And that’s what you pay us, of course.
Leverage Local SEO To Bring Patients to You
Typical SEO campaigns are a great way to waste time and resources. It’s a useless period. But customized SEO campaigns for orthodontists are a whole different story.
We take a local approach, infuse 360 Marketing Lens affection and put all orthodontic practices on top of the Google Maps pack. Being on the map is so effective that some companies will see a significant increase in traffic within a few hours of being on the map. Psst …! We can literally take you there.
What is the best part? Properly expressing your practice with a card pack is three important things to make you one of the first choices your potential client-who is looking for a qualified orthodontic service-sees. It’s just one of the best ways. This sounds exactly like that. One in three. This means that each category brings 30% to 40% of all traffic to Google.
You can place unique cards. We can make the impossible possible … Google Maps marketing is one of the most powerful and reliable ways to generate business revenue almost instantly.
But there is no mistake. Territory domination is just the beginning. The healthcare industry offers many opportunities for expansion, and local leads are just the tip of the iceberg of this business. Understand this: People who never grow are inevitably overshadowed by their competitors.
What’s the Best Part of the Orthodontist Marketing Landscape?
For starters, with a targeted SEO strategy for orthodontists, it can be easier to partner with dentists in your area. Properly maintained, they can become an invaluable source of referrals that enter your sales funnel through your online presence and further benefit your practice.
Another huge benefit of marketing in this industry is that it doesn’t take long for the results of an effective strategy to impact your bottom line. The average orthodontic patient brings in you between $4,000 and $6,000, which makes it easy to justify your investment.
There is also the broad demographic that your services are currently appealing to and the ease with which digital marketing can effectively reach them.
Today, braces aren’t just for kids anymore. Americans have become more interested in having a healthy smile, which is a boon to your career.
Today, about 25% of orthodontic patients are adults, and with the advent of clear aligners like Invisalign, more and more people are trying orthodontics.
The growing pool of potential and highly targeted new customers is just good news.
Advantages of Having 360 Marketing Lens On Your Corner
- Completely clean up, modernize, and optimize your website to attract more customers.
- Access professional organic or outreach marketing teams. Hire a dedicated team to perform regular backlink management tasks such as: B. Track, report, delete, and reject.
- Get valuable backlinks generated by hundreds of Organic from trusted sources. Implement effective, laser-focused local SEO to get the attention you need from your viewers and spread the lawn inside and outside the state.
- Receive a continuous stream of calls from each target region generated through targeted advertising and audience-tailored content.
- Get the list in a trusted local and national directory and always have consistent information about practices across platforms-it’s important that everything you find about your business on the Internet is consistent.
- We strictly control who uses your information online.
You can have the most impressive office with walls covered with diplomas and filled with very experienced staff. If your website doesn’t convince your visitors that you’re offering quality service, and Google doesn’t believe your website offers a great user experience, rank it. Is impossible.
And SEO isn’t just about writing some explanations and cleaning your website. There are over 200 factors that need to be considered before a website takes off. Worst of all, every time you review a new website, you have to do a lot of work on the backend side before you start the design part.
These are what we need to know:
- Whether your website is secure (HTTPS)
- If your website is responsive.
- Page load speed.
- If you have the correct schema markup
Other factors will be analyzed.
- Content Quality.
- Content length.
- Social signals that point back to your website.
- Backlink quality that point back to your website.
- Presence of optimized images on web pages.
It takes a lot of work to fix by itself and doesn’t address people who think they’re looking for the next shiny one just because they can’t “see” the changes on the site.
You can’t give up your work after you’ve done all the hard work. If that’s your plan, go ahead and find another sucker.
These are some common questions that most professionals ask themselves when looking for an orthodontist marketing service that can help their business grow. But we always give cruelly honest answers. If you’re not ready to hear them, you shouldn’t be here.
How can I sell effectively in the health field? It’s basically the same as most other niches. By promoting your brand and service while getting more people to find you and choose you over your competitors.
In practice, you need a complete understanding of the industry and patient thinking and expectations. What you don’t do in this industry is often as important as the strategy you have to implement.
This is on our side. On your side of the table, the overall focus should be on providing the patient’s experience and the best service you can provide.
How do I sell orthodontic services? SEO-enabled websites and content marketing strategies allow you to rank high in search results. It can take some time to get results this way, but it provides an unmatched ROI. However, don’t expect to be ranked on amateur-managed sites these days. It takes time to undo their confusion and undo it.
What problems does marketing help solve? Actually quite a lot. The main focus is always to expand the scope of your practice, attract more patients and make a comprehensive plan to support the influx. Through effective and ethical marketing, we can put you in a profitable area of growth.
How much is a solid marketing budget for orthodontics? First of all, without a plan, it makes no difference to burn money faster. After reviewing the survey responses and discussing them honestly, we will inform you of the required amount and method. However, expect no less than 20% of your monthly sales.
Have you ever worked in this niche? As mentioned earlier, I am very experienced in marketing orthodontists. Currently, some of our partners have a certified orthodontic practice in the United States, and they have steadily increased their reach and revenue each year since they joined us.
What if I want to invest in traditional advertising? This is your phone. We do not advise it against it, but it is hardly provided with traditional channels compared to SEO and digital marketing.
Do you own my website? Yes. But as long as you work with us, you should not shape or shapes in any way. We do this to protect our efforts. Don’t tell you how you can do your work. No one tell me how to do our power. I will go with all attempts to break this simple rule.
What should we work with you? Our business nature, we have recently had to close our door to new customers to allow only potential partners.
We are not a regular SEO company. We have complete SWOT analysis (strength, weakness, opportunity, threat) and people interested in partnership must complete the thorough and very detailed questionnaire of the Orthodontist practice. You have to answer all these questions so that we can determine your true situation correctly (not what you think is your situation) and decide whether we are compliant, or not
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We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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