360 Marketing Lens
Grow with Local SEO Servises
Trying to get noticed in the digital crowd Can Be Exhausting
Let’s face it—with Google constantly evolving the way it displays local business results, succeeding at local search can be unyeilding. In today’s digital marketplace, you can’t afford to only focus on a single element of search. If you hope to dominate, you need a complete local SEO strategy that drives not only customers but relevant customers to your business and not the competitor down the street.
Our SEO company lives local search day in and day out. We’re a nerd deck for the stuff. Our local SEO experts have been undertaking this for quite some time, so we know a thing or two about driving results. We stay up to date on local search changes and adapt our strategies accordingly.
There is no magic bullet. There are no instant rankings. Instead, we work with you to deliver a proven process and long-term local SEO strategy that will consistently build your digital presence.
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What is Local Search Engine Optimization or local SEO?
Local SEO is the process of optimizing your website (and its content) for optimal visibility in the search results when a local-intent based search occurs.
In actual fact, you’re already pretty familiar with local SEO as you've been online conducting a local search without maybe knowing it.
Consider this: You’re in the market for a new bubble gummers shoes, so you pull out your phone and search “bubble gummers shoes near me.”
Whaala! In a microsecond, Google will do a million things all at once including: pulling historical data, checking cookies, looking at personalization factors, determining your location based on IP, Wi-Fi or GPS data… and oh yeah, they’ll also use their totally awesome algorithm to understand the intent behind your search query, “bubble gummers shoes near me.”
Then, in a blink of second… A search results page appears! You instinctively click the top result and find a local plumber. Conveniently. Near. You.
…and that, my client, is the gravy of local SEO. It’s all about providing the necessary local intelligence to Google (and other search engines) to match your local business to customers searching for the products and services you offer at the exact moment they’re searching for it.
How Local Search Works
Local search success involves a myriad of factors; two of which are Pigeon and Possum—some significant Google algorithm updates that sharply impacted the local search results arena.
Understanding the local search google auction and how algorithm changes like these can impact businesses like yours is what our team thrives on. We’ve been through these shifts; we know what local search was like before, during and after the implementation of these updates and revisions. So, consider us the perfect zookeepers—or Local Search Optimization experts—to crunk your business local search success
Why is local SEO important?
Local SEO for search can do wonders for your business if you appear in “local pack”, “map pack” or Google 3pack, as the first 3 dots under the map are often prompted to arrive.
Google Maps is one of the most effective ways to drive new traffic, phone calls and people into your Biz. It is so effective that you can see a massive increase in traffic within hours of being properly generated. We can execute maps like no one else can, we can make the impossible possible… Marketing with Google Maps is one of the most powerful and amazing ways to generate revenue up close. Like instant for your business.
This is what local search looks like on desktop:
According to Google, 4 out of 5 consumers use the search engine to find local businesses, like yours, Friend.
Additionally, 82% of local searchers will call, visit a store, or purchase offline. And 61% of local searches lead to a purchase especially if they see you’re searching on their mobile phone.
So you want to do everything you can to rank well in Google local search. You want to be found right below that map, in the top 3…and you want to boost your competitors rankings when local customers search for your type of business.
Local SEO Services
Even though you understand how important local SEO is for your business, it can still be quite challenging. That’s why we placed paramount care into progressing local SEO services that are pliable for businesses and budgets of any size. Whether you’re a new brand or established business looking to optimize your local presence, we’ve got you in tuck.
Local
Optimization
Search engine optimization strategically targeted towards the audience in your community. Our local SEO experts drive customers in-store and online through keyword research and brilliant on-page SEO.
Content
Creation
Locally optimized content, written by experienced copywriters. Our team has an in-depth understanding of creating local content that connects with your customer magnetically.
Landing
Pages
Creating a powerful local presence begins with your website. Our design squad focuses on developing websites lasered to lodge the needs of local searchers.
Google
Business Profile
Targeted and strategic optimization of your Google Business Profile (formerly Google My Business) for maximum exposure on the local search results page and within Google Maps.
Reputation
Management (ORM)
What do customers think of you? Make sure you put your best foot forward by balancing and monitoring your reviews across a host of sites. Our team will guide you through the process of promoting positive reviews and assist you in managing the inevitable negative ones gracefully.
Local
Citations
Fix, create and clean up your local listings. Local directory listings (citations) play a major role in local search optimization; our local SEO squad will get your business listed in all the necessary directories (90+) to enhance your exposure.
Paid
Advertising
Paid advertising can generate that extra push to dominate your local market. Our team has successfully managed hundreds of local campaigns from the ground up.
Schema
Markup
English is great, but we can help translate your website content into a language that search engines will understand. Schema markup is a coding language our local SEO company implements that clearly tells the search engines what your web content is about.
What SEO Opportunities Are You Missing?
Do You Know What it will Take you to Rank Higher?
Do You Need More Traffic and Website Conversions?
If you’re looking for serious business growth, or SEO, search engine optimization is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website, and takes them there.
A custom SEO campaign from 360 Marketing Lens Agency provides an all-in-one solution to SEO (on-page SEO, off-page SEO, and technical SEO), so your most valuable audience finds you online without you investing hours of work.
Why is local SEO important?
And this is what it looks like on mobile similar search, which is even more important. Because about 58% of local searches are now done on mobile devices.
If you search for a local SEO company near you without disclosing your location, Google will automatically show the top 3 results on map pack based on their distance from you. If we have maps near you, Google will recommend our business in these 3 packages based on your distance from us… Chances are you’ll check the top 3 before checking out the options. Then choose another.
According to Google, 50% of people who did a local search on their mobile phone visited a store during the day. And 18% of local mobile searches resulted in a purchase of the day!
The only question is will these consumers buy from you or your competitors?
How Can You Rank Higher In Local Search?
First, understand that local search relies heavily on brand awareness. How famous and trustworthy is your business? Because Google wants to send users to trustworthy websites. It makes sense. Now, for some real tips that you can use to meet all the criteria above, here are…
Three key factors contribute to your prominence: local citations, reviews, and links.
1. Local citations
Is there any mention of your business on the web. These typically include your business name, phone number, and address, i.e. NAP. The most common local citations are directories like Facebook Pages, Google My Business, LinkedIn Company Directories etc. But Google also counts citations found on blogs, newspaper pages, event announcement pages, and more.
2. Reviews
is very important. What people are saying about your business on sites like Yelp, CitySearch, MerchantCircle, and more. ? Google counts the number and quality of reviews to help determine your local search rankings.
3. Links
to your site from well-established local sites is the last important component of Google’s search algorithms. Because it’s hard to fake a link to a business from the Chamber of Commerce or a local networking group. Therefore, these are very important.
3 strategies
To Rank Higher In Local Search
1) How to Get More Local Citations
First, make sure your business is listed correctly in all the top online business categories, including Yelp, LinkedIn Company Directory, Bing, MapQuestand Foursquare.
Second, list yourself in trusted local directories, including chambers of commerce, the press, and your local networking groups (BNI, Meetup, etc.).
Third, list your business on relevant local blogs. How to find them? Search for “[your city] blog” or “[your neighborhood] blog” to find some good blogs. Any blogs that appear on Google are worth a look, as they already rank well in searches! Therefore, if your business is listed there, you will benefit from a local citation that is considered reliable and relevant by search engines.
Finally, do a Google search for terms like “[your city] business directory” to find other local citation sites you might list on. Research shows that 84% of people trust online reviews as much as personal referrals. And 70% of customers will leave a review for a business, if asked to do so. What this means for you: You need to leverage the power of reviews by asking customers to leave them for your business. Two places you want to get more customer reviews are your Google My Business page and your Facebook page. Positive reviews on the Google My Business page are important because they show up on Google when someone searches for your business. They are part of the first impression people have of you on Google and can determine whether future customers visit your site… or your competitors. Good reviews on your Facebook page can also attract more new customers. Because more and more people are using social media to see what other people think of a business. Google has stated that “high-quality, positive reviews from customers will improve the visibility of your business”, implying that reviews are a factor to consider when driving local SEO. better locale, especially if you want to appear in the local package. Unlike local citations, getting local links can be more difficult. But they are just as significant as they can increase your local search visibility. For more links from local sources, here are 7 things you can do: Get local media coverage. Newspapers love polls and practical advice, for example. If you can pitch a story idea to a local TV, radio or newspaper reporter, they will almost certainly link to your website. Join local networking groups, like BNI or the Kiwanis Club, and do the same. Host an event on Eventbrite.com and link to your website. Parrain a local event. Search Meetup.com for a list of local events and ask funding organizers. You may be surprised to see this easily and cheap, and they can link you to your event page. Provide discounts for local businesses to exchange a link from their website to yours. The bigger and authoritative, the site that links to you, the better.2) How to get more local reviews
3) How to Get More Local Links
Became guest blogging on local blog. Almost any blog will allow you to post guest posts that link to your site because they all want fresh and unique content.
Join your local chamber of commerce and link to your site from their member directory.
The Problem With NAP — And How To Avoid It
When it comes to local search, think about NAP.
NAP stands for company name, address, and phone number. As mentioned above, all web pages with NAP on the internet are quotes. And it’s important that Google finds a consistent reference to your NAP in the citation. Even small inconsistencies can lead to big problems. Example:
- Difference in company name (Ace Novelty Company and Ace Novelty LLC)
- Different numbers or spellings of street names (123 Third Street and 123 Third Street)
- An entry that links to multiple company websites • Some citations have a suite number, others do not
- Various phone numbers and formats
- These differences can “confuse” Google, reduce trust in your business data, reduce “friendliness”, and lower your site’s rank in local search. And your customers go to competitors instead. Therefore, make sure that NAP is consistent across directories, local directories, and other websites. Top citation sites to check include Acxiom, Factual, and Info-group. Just like cleaning up a bad credit score, this can be a tedious process, but it’s worth it.
Conclusion: Yes, you can rank high in local search. The rules are simple. Give Google and other search engines what they want, and they drive local search traffic to your site.
But it requires time, effort, and considerable and constant investment. We’ve been doing this for years to help our customers, and we’ve been awesome with it.
The rule changes every time Google updates the algorithm. This is done about 500-600 times a year. For this reason, ranking a website high in local search is a tedious and endless process.
3 More Local SEO Mistakes To Avoid
These 3 mistakes could ruin your efforts at local SEO. Avoid them!
1) Missing contact information
Go to the Contact Us page on the
website and make sure all the information is complete and accurate. The company name, address, and phone number (NAP) must be in text, not images. This will allow Google to index your contact details and ensure they are correct.
2) Ignore Negative Local SEO Factors
There are negative factors that can compromise the ranking of local search. These include:
• Listing your business in the wrong category on the Google My Business page can adversely affect your local SEO. • Entering a false company address for vanity reasons can seriously damage your ranking. For the actual location, stick to the actual address (not the PO Box). • Malware on your website can compromise your local SEO and may not even know it’s there. Scan your website regularly to make sure it’s clean.
3) No Customer Reviews
If you have trouble getting customer reviews online, you won’t feel sick. You have a company. However, you should start by having them. Instead of investing in
software or hiring a service provider, the easiest way to get more customer reviews is to ask a question. First, email your customers directions and links to Google My Business and Facebook pages. The easier it is for your customers to provide reviews, the more reviews you can get.
If you Do Nothing!
You lag behind.
Local search rules, just as web design rules have changed, you’re forced to create mobile-friendly websites, or you’re punished by Google. It has been changed. The bar went up.
Just a few years ago, most companies did nothing to optimize their local search. As a business owner, you are now learning what it takes to rank high in Google’s local results. But you are not alone. Competitors are also learning. Google is a bloody war zone and no one can play well, so we need a partner who is willing to fight and win the battle for each of our customers / partners.
What happens if everyone uses search optimization tactics? Do you see the problem? You have to run even faster to maintain your current position. Or it will be further delayed.
Anyone who wins local SEO will win the majority of local customers. Is that fair or probably not? This reality is Yes.
Clients we've Ignited growth in
Join clients who revel in 96% satisfaction
We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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