360 Marketing Lens
Pay Per Call Services
The most effective agency for pay-per-call campaigns
What is
Pay Per Call Advertising
As online digital marketing channels grow in popularity and prove effective, many people overlook one of the most powerful sources of income: phone calls.
This doesn’t mean people won’t use your website as a form of starting the conversion process. It should be remembered that users still prefer to communicate directly with you before making a purchase decision.
Many companies invest in Pay per click advertising, do not misunderstand. This is one of the most cost-effective marketing methods. But keep in mind. There is nothing more effective than a one-on-one conversation with a potential customer. Ideally, you should direct all your marketing efforts to contact you or your product.
In this marketing model, advertisers pay for phone calls generated by advertisements. In fact, it may be more valuable in terms of investment. However, the total lead cost is over 50% lower than Pay Per Click and has the same flexibility as PPC, making it suitable for both domestic advertisers and local businesses. You can also easily scale or maximize efficiencies by paying only for results.
If your business depends on constantly attracting new customers, Pay Per Call should be part of your marketing arsenal.
Why are Pay Per Call ads so important?
Pay-per-call ads provide a qualified lead for your business because everyone who makes a call is already ready to solve the problem and take action.
In fact, pay-per-call ads have an up to 24% chance of achieving conversions … up to 51% savings over pay-per-call.
And here are four clear stats:
Customers calling a business are 10 times more likely to buy than customers who just click a link (Source: Kelsey Group survey)
61% of businesses rate received calls as a source of “excellent” leads (Source: BIA Kelsey)
53% of online shoppers lack human dialogue as a reason to abandon their shopping cart (Source: Harris Interactive). That’s why calling your company can give you immediate benefits.
70% of mobile phone searches are now click-to-call actions. This number is increasing each year as more and more users rely on smartphones to perform searches.
75% of the calls generated by this strategy were calls longer than 30 seconds. It’s more than enough to answer your customers’ questions and prove that they have called the right people for their business.
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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
This is how Pay Per Call advertising works
- You can also choose the payment model that suits you.
Pay-per-call (flat rate per call). - Payment (the charge for a call that lasts for a specified period of time).
- Payperlead (pay after the caller furnishes your contact with information).
Pay-per-call ads are great for any business that wants to increase their success by launching more profitable ads, as you only pay for results.
Campaigns are generated lasered for you and your business. This means you can always get the support of a team of experts to customize your campaign in terms of reach, duration and audience and find the best payment model.
You don’t have to wait a few weeks to see if your campaign is successful. Get the big picture and increase the effectiveness without any hassle.
It is also
scalable. You can easily increase the size and scope of your campaign by enjoying the benefits of increased conversions. You are not limited to anything other than your ability to handle calls and orders.
The demonstrated 4-step task simplifies the following:
Step 1: Pick the product or service where you want to promote (local, regional, or national).
Step 2: Create an advertising campaign by combining online and offline media. This includes Google AdWords, Facebook ads, direct mail, print ads, TV, radio and even yellow pages. You have jurisdiction and final say on where your ads will appear.
Step 3: The client looks at your phone number and makes a call. Each call will be tracked for later reporting.
Step 4: The caller is linked to your company. You take it from there!
Pay Per Call advertising for?
How can we serve such a range of businesses?
How we Do It: Team + Tools + Tactics
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We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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