Numbers Speak
Let the Results speak
What is
Penalty Recovery
Let’s talk about Google penalties first. This is a sudden and drastic drop in your organic search ranking on Google, caused by a Google employee update of the Google algorithm and/or manual manipulation.
- BBC fined for “unnatural links”
- Mozilla, maker of the Firefox web browser, fined by “Googlers” for user-generated content
- JC Penney fined for buying link.
- The Washington Post was penalized for selling links
- BMW and Ricoh have temporarily removed their site from the list
- Either way, if you get penalized by Google, it’s one of the following…
Two Types of Google Penalties
A manual action from Google’s anti-spam team. To see if you’ve been penalized manually, go to Google Webmaster Tools on your site and check for “unusual links” or similar messages.
An algorithmic action is more difficult to determine because it is an automatic penalty. And you need to match the date you lost your traffic with the date the update occurred in Google’s algorithm change history. It requires a lot of research and analysis, which is best done by a team that knows what to look for.
According to Matt Cutts, former head of the web spam team at Google, more than 400,000 manual actions are performed by Google each month. And that’s not to mention the thousands upon thousands of sites penalized by algorithmic actions, based on updates like Penguin and Panda.
Fun Fact: We’ve seen research showing that only about 20,000 webmasters a month contact Google to submit a reconsideration request. If you do the math, only about 5% of penalized sites are actively trying to regain their search rankings. What a shame! Because you can recover from a Google penalty. This is …
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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
13 Reasons Why You Might Get A Google Penalty:
1. Too many mutual links.
Exchanging links with other sites used to be a great marketing tactic…until website owners started abusing it. Now, Google may consider too many links as manipulation, especially if sites unrelated to your industry refer you.
2. Duplicate content.
This is obvious, but any content on your site that copies/pastes content from others will definitely be deprecated by Google. And that can penalize you. The golden rule of SEO is: only post unique and useful content.
3. Invalid sitemap data.
Google uses the XML sitemap on your website to understand its architecture. You must make sure that your sitemap is up to date and accessible by Google. Or it could hurt you.
4. Too many keywords.
There are many theories about keyword density on web pages, but none have been proven. It’s a clear fact: unusually high keyword density is a red flag for Google.
5. Hidden links.
All links on your website should be useful and visible to users. All hidden links are considered suspicious by Google. For example, never create a link with the same color as the background color of the website, even if your intentions are good.
6. The external link is broken.
If the links on your site are not up to date, Google will assume that you don’t care about user experience. Always check your links regularly and remove or fix broken ones.
7. Slow website speed.
If your site loads slowly for users, they will get frustrated. And Google will know that, because that’s the metric they measure. Many factors can slow down your website, which can be a complicated problem for you to fix on your own. .
8. Robots.txt errors.
The robots.txt file is used to tell search engines which parts of your website you don’t want to be indexed. Even if you have a good reason to exclude sites from Google and other search engines, do so carefully. Blocking too much can lead to a penalty.
9. 301 Redirects.
If you’re penalized on your site, using a 301 redirect to redirect traffic may just move the penalty to a new location. And this penalty can persist long after the redirect is removed.
10. Error codes.
Google wants to provide an exceptional experience for searchers. But a 404 error on your site will NOT make people happy when they find out that a page is missing. Regularly scan your site to find and fix error codes.
11. SEO is too much.
Google loves organic content. And they can tell if you’re trying to “exclude SEO” from other sites. It sounds a bit counter-intuitive, but unless you’re an SEO expert who keeps up to date with Google’s rules on a daily basis, you should focus on posting organic content.
12. Malicious backlinks.
Unfortunately, nothing can stop an asshole or a ruthless competitor from setting up malicious backlinks to punish you. Vigilance is the best defense. Regularly monitor backlinks to your site using Google Webmaster Tools.
13. Targeted keywords. Google monitors keywords found on low-quality spammy sites. “Viagra” and “short-term loan” are examples of keywords that can get you penalized if they appear frequently on your site. If you work in an industry filled with spam, you need to be extra careful.
13. Targeted keywords.
Google monitors keywords found on low-quality, spammy sites. “Viagra” and “short-term loan” are examples of keywords that can get you penalized if they appear frequently on your site. If you work in an industry filled with spam, you need to be extra careful.
How can
You recover from Google penalty?
The good news is that a sentence is not a death sentence. In most cases, you can get your site to rank higher in search again and regain lost traffic.
In our experience, whether you’re penalized by manual or algorithmic action, more than 95% of penalties are caused by bad backlinks to your site.
This means you need to analyze your backlinks to find the ones that might have caused the problem. But the whole thing is much more involved than that.
It’s really a 3-step process: identify the bad links, try to remove them, and disavow the remaining links. It takes time. And persistent effort. But you really have no other choice if you want to get your organic search rankings back.
Now this is exactly how to get your ranking back…
Step 1: Identify bad links
Go to Google Webmaster Tools and upload all the backlinks to your site. Google will export them in CSV format. Once you identify bad backlinks, you usually need to check them one by one. But there are ways to sort them by “value” and save time. Here are the signs of bad, low-value backlinks:
Sites not included in Google’s index. This usually means they’ve been penalized and banned from search results. the site has too many external links (aka link farms).
Next, after identifying all the bad backlinks to your site, you need to…
Step 2: Try to remove bad links
Find the contact details of every website that has bad backlinks to you. It can be as simple as searching for an “About Us” or “Contact Us” website. If these pages are missing, try searching the domain on www.Whois.com to find their admin contact email.
Next, send each site a friendly email asking to remove their links to you. You can expect one of the following results: your link is removed (Yay!); your email is ignored, or the webmaster is asking for money to remove the link (Boo! See step 3 below).
Step 3: Disavow bad links
For any remaining backlinks that you cannot remove, you can disavow them. When you do this, it’s like telling Google that you don’t want those links to be considered when analyzing your site for ranking.
In Google Webmaster Tools, this option looks like this:
- RECOVERY PENALTY
Once you’ve gone through your recovery steps, file a reconsideration request with Google. It often happens that applications are rejected several times before being accepted, especially if you are new to the process. You need to be patient or work with a professional to speed up the process.
The Bad News About Penalty Recovery
While regaining your site’s search rankings may be simple, it’s not. And if you don’t know what you’re doing, the process can take months.
A reason? There can be more than one penalty hit on your site. Identifying and removing these penalties can be expensive because there’s no phone number or tech support at Google for this – they’ll never tell you what happened. This means that fixing your website is NOT an overnight process.
But the help is there. Our Penalty Recovery service is designed to find the error and then fix it. So you get your website traffic – and your business – back where it was before it was hacked, or better.
Our 3-Step Process To Penalty Recovery
We have helped thousands of customers over the years. We’ve formed invincible alliances, turned our partners into monsters in their niches, moved mountains, and shaped brands from scratch. And the results were clear: the people who listened to us never left. We maintain the highest retention rate of any SEO service or digital marketing agency we know of in the world. As a result, after years in the world of SEO and online marketing, we felt it was time to close our doors to anyone who wasn’t quite the right fit for us.
- Step 1: Diagnosis. First, we find out what happened. Is it an external cause, such as too many “spam” backlinks to your site? Is it internal, like duplicate content? Or both?
- Step 2: Create a recovery plan. Once we know why your site was penalized, we’ll create a recovery plan to fix it. No guesswork – the plan is complete and complete, thanks to our proprietary software.
- Step 3: Implement the plan. Then we start working on removing your Google penalty.
None of this is automated – that’s what can get you in trouble in the first place.
Instead, our technicians manually remove or deny “unnatural” links to the site. Alternatively, you can delete and repair the content. Each plan is different and you need to work closely with you for several months.
But when it comes to getting traffic back, it’s worth the effort.
After all, you recover from Google’s penalty, whether it’s a bad backlink to your site or whether a malicious third party has used negative SEO against you. I can. Sites like you have already recovered and are currently recovering. I know because we always do that …
Take the next step now. Request a free SEO diagnostic check to find out exactly what went wrong on your website and what to do next.
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