360 Marketing Lens
Real Estate Marketing, Simplified
We help brands win in the competitive digital real estate niche.
What is Realtor SEO?
Realtor SEO refers to the optimization strategies that make your content and website readily available online. Specifically, these strategies turn your website into a credible and trusted real estate website with more organic traffic from clients and better rankings by search engines.
Here’s What’s In It for You
Realtor aka Real estate is a field that’s equal parts challenging and potentially lucrative. A 2022 study by the National Association of Realtors (NAR) found that 88% of buyers recently purchased their home through a real estate agent or broker.
That same study also found that 73% of buyers interviewed only one real estate agent during their home search — a figure that highlights the importance of building awareness and getting in front of buyers as quickly as possible. That’s why having a solid grasp of real estate SEO marketing is an absolute must for anyone in the field.
The Role of Real Estate Digital Marketing in Business Growth
According to the recent Home Buyers and Sellers Generational Trends Report published by the National Association of Realtors (NAR), all generations of home buyers begin their home search process with an online search. This means that to build a powerful reputation and close more leads, real estate agencies must strengthen their real estate digital marketing tactics.
Targeted online marketing strategies improve turnovers, build transparency and increase sales volume. Caught up with internal operations and buyer consultations? The good news is you don’t have to tackle digital marketing alone. Real estate digital marketing experts can help you keep pace with new trends and technological updates.
Partner with Thrive Internet Marketing Agency and engage with the majority of your potential clients in the online space. Our real estate digital marketing company utilizes analytics and data to develop conversion-focused marketing strategies. We provide custom real estate digital marketing services for real estate companies and brokerages.
Make a positive change to your marketing efforts
and see how 360 Marketing Lens can help.
Why Does Real Estate Need SEO?
You need SEO experts specializing in websites optimization in real estate because, despite your business’s profitability, there are many other important things you will need help with.
For example, you need real estate SEO experts for information on how to navigate the discriminatory housing regulations and for compliance with NAR advertising policies for digital advertisement.
A good real estate SEO team (and strategy) is also important because it allows you to develop more lasting relationships with new and prospective home buyers.
On top of all that, you need the best real estate marketing strategy to position your company or agency in the marketplace.
The other reasons for investing in real estate SEO are as follows:
- Better ranking of your website on the search engines and ranking above the competition
- Improved organic traffic from your target audience
- Increase in the number of qualified organic leads
- More inquiries and sales
Step Up Your Real Estate Digital Marketing Efforts Today!
360 Marketing Lens Agency is an established real estate digital marketing agency. We provide custom real estate digital marketing services for residential and commercial real estate agencies to streamline their marketing efforts and reach more interested buyers.
Learn more about how our real estate digital marketing agency can boost your real estate company’s online presence. Schedule a consultation with our real estate digital marketing experts and get a free quote on your project.
What Is Included In The Real Estate SEO Services Provided By 360 Marketing Lens
- Competitive analysis
- Technical SEO audits and fixes
- Optimization of your website content
- Creation of new website content
- Optimization of your content for local searches
- Building backlinks/ inbound links
Content Creation and Optimization
We offer the best content creation and content optimization services to increase organic traffic to your website.
Content is a critical aspect of SEO because web pages with the relevant content will show up in search results, increasing organic traffic, leads, sales, and improved ranking.
The content created will be based on your target keywords, curated for optimal readability through proper formatting, and structured around the target keyword and the selected topic.
Search Engine Optimization or SEO for real estate websites is the standard optimization process that involves configuration and optimizing web pages and web content. The content is easily discoverable by online users looking for specific real estate content using search terms relevant to your website.
You could also think of SEO as the process that makes your real estate web pages easy for indexing by search engine bots or crawlers. These crawlers will find, scan, then index your site.
We offer complete On-page, Off-page, and technical SEO services to allow your webpages to rank high on Google.
Strategic Backlink Building
With backlinks being the unsung SEO heroes when it comes to raising your website’s credibility and improving your page rankings, we offer a strategic approach to backlink building.
We specifically focus on manual blogger outreach for authority backlinks, and we don’t use automated or template emails to contact bloggers and other authority sites.
We also pride ourselves in enhancing backlink building by using citations and listings on some leading listing platforms for local SEO benefits.
Deliverables Within Our Real Estate SEO Services
- Technical SEO
- On-page SEO
- Content optimization
- Blogger outreach
- Local SEO
All our SEO services come with total SEO support, along with end-to-end SEO management.
Steps We Follow While Doing SEO for Real Estate Website
To ensure that everything is done right, we follow a specific approach when handling SEO for real estate websites. The six steps below summarize our real estate SEO processes.
Step 1: Finding and Analyzing Competitors
If you are wondering why you seem to be falling behind as your competitors soar, engaging the best real estate SEO team might be the best strategy. Our team will analyze the competitor’s ways, including looking at their keywords, backlinks, and content quality.
With the information gathered, we will develop better quality content and build an overall top-performing website to drive up organic traffic, increase qualified leads and sales.
Step 2: Technical SEO Audit
Technical SEO audits allow us to figure out how well your website is optimized to provide the best user experiences. By evaluating elements like indexing, site speeds, page loading speeds, hosting features, responsiveness, and the mobile-friendliness of your website, we get to refine your site elements to ensure the best performance.
Step 3: Zero-Down on the Keywords
Keywords are important ranking factors in SEO, and you need to rank for the right keywords for your target audience to find your pages.
To ensure that the keywords you use correspond with the terms used by your audience in their online searches, we run comprehensive keyword research for a higher chance of your pages ranking high on SERPs.
Step 4: Optimizing GBP Listing
Google Business Profile are integral components of local SEO. They allow interested clients to find and walk into your office to receive the information they are looking for.
For your real estate business to show up among the companies listed on top of Google Search and Google Maps, we’ll optimize the details of your GMB listing with target keywords.
Step 5: Optimizing Content
Content optimization involves creating content and customizing that content in a way that makes it easier for online users to stumble upon your web pages.
In this case, we’ll incorporate the right keywords in the page titles, meta tags, meta descriptions, image and listing descriptions, and links. The right optimization and formatting ensure excellent results and improved ranking on search engines.
Step 6: Manual Blogger Outreach for Authority Link Building
Link building is important for building brand trust and making you an authority/credible real estate site.
Unlike other SEO guys, our approach is more targeted. Though it might not look like the easiest option, it promises better results in the long run because manual blogger outreach means that we’ll reach out to more credible sites.
Advantages of 360 Marketing Lens Doing Your SEO for Real Estates
Your real estate business needs SEO. Here are the reasons why:
- SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales.
- Great SEO allows you to build brand trust and credibility with your audience.
- Enhanced user experience
- More engagements, traffic, and higher conversion rates
- The best SEO practices are updated often, and you wouldn’t know when a strategy is outdated without an SEO company’s help.
- SEO is an affordable, long-term digital marketing strategy
- The SEO results are quantifiable
Importance of Competitor Analysis While Doing Real Estate SEO
Knowledge on how you stack up against the competitors and what you could do better than them can help you rank higher and attract more organic traffic and sales.
A competitive analysis allows you to identify the keywords to target and the backlinks you might want to consider. While the real estate industry is one of the largest industries out there, you need to keep in mind that you are all trying to get the lion’s share of the pie, which means using the best techniques to position yourself as the better brand.
Importance of Keyword Research While Doing Real Estate SEO
Keywords are crucial elements of SEO that determine what content you should be optimizing and how you can get more organic traffic.
The keyword research process allows you insights into commonly used search terms in the real estate industry. Using information from your competitors, such as search volumes, keyword difficulty, and search intent, you will find the best keywords to target and rank for because they promise the best results from your audience.
Keyword research also guides content optimization and content creation, as well as editing your existing site infrastructure.
Importance of Improving the User Experience While Doing Real Estate SEO
Some of the strategies that will enhance user experiences on your real estate website include creating engaging content, having credible backlinks, a mobile-friendly site, and a website that loads up in under 3 seconds.
Great user experiences are important because your site users’ positive experiences will send positive signals to the search engines, showing that yours is a site to be trusted, hence higher ranking.
Excellent user experiences also mean more clicks. It also sends strong positive messages to search engines, which translates to higher rankings, more organic traffic, and, subsequently, more sales.
Importance of On-page Optimization While Doing Real Estate SEO
On-page SEO factors include page titles, content body, tags and meta description, and internal links.
Optimizing these SEO elements is essential in website and page ranking and the overall success of your brand. The optimization allows you to gain a deeper understanding of the search terms used by your target audience. It also ensures that you deliver the search results that meet your users’ intent.
But that is not all – On-page optimization is vital today because search engines are becoming more sophisticated.
Also, On-page SEO is essential because it allows search engines to understand your website and your website content better, while also identifying its relevance to users’ search queries.
Importance of Website Content While Doing Real Estate SEO
As mentioned above, the optimization of your website content makes it possible for search engines (bots/crawlers) to understand the relevance of the content and website.
- Therefore, website content is a crucial part of real estate SEO, and the one thing you need to do is make sure that your website boasts excellent content.
- You need great content to drive up CTR rates high, and the high CTR will translate into a high ranking on SERPs because search engines love sites with many clicks.
- Great content also makes it extremely easy for you to build backlinks. Good content means that the authority sites you wish to see linking to your site trust your brand. This will leave you with high-quality backlinks that will show you off as a trustworthy and credible site to the search engines.
- And you must have great content for excellent user experiences and an easier way to incorporate keywords into your content.
Importance of Link Building While Doing Real Estate SEO
- They build trust and credibility for your brand
- Backlinks improve brand visibility
- Improves organic traffic, and generates more leads, and more sales
- Improves ranking on SERPs
Importance of Local SEO Optimization While Doing Real Estate SEO
- Having local citations for your real estate business will give you more online visibility, improving your rankings on local searches, hence more traffic and higher sales
- Local optimization involves the incorporation of on-page and off-page SEO strategies, and that results in an increase in traffic from the most relevant online searches
- Citations and optimization for Google My Business will boost your site’s ranking
- Better brand prominence and relevance through local link building
- Local SEO makes for easy management of your business’ reputation.
When Does Real Estate Need Help with SEO?
Many instances call for SEO help for guys in real estate, and we’ll state only a few of them here:
You need real estate SEO help if your ROI is dwindling despite previous SEO efforts. The best SEO strategies often lead to higher ROIs. But if the SEO setup isn’t the best, you will struggle and need more help.
SEO help is also called for when you are sure that you cannot find the time to learn more about implementing the right SEO strategies. You need an expert to work out the complex elements of SEO and ensure that everything is in order.
You also need SEO help if you lack an SEO management system for your real estate business.
Lastly, our SEO services are essential for you if your advertising costs are too high.
Local SEO Checklist for Real Estate Websites
Get yourself more extension lines and staff! Once you implement the items on this checklist, you will definitely see a surge in calls and your team might have a tough time gatekeeping people.
Advantages of Having 360 Marketing Lens On Your Corner
- Get your site totally tidied up, modernized, and advanced to drive in more clients.
- Approach an expert natural or effort promoting group
- Have a committed group performing standard backlink the executives errands, like following, detailing, expulsion, and repudiations.
- Get many ORGANICALLY produced and significant backlinks from definitive sources.
- Carry out viable and laser-centered nearby SEO that draws the consideration you need from your interest group, and afterward grow your turf across the state and then some.
- Begin getting a nonstop stream of calls from every one of your designated locales, produced by designated advertisements and content custom-made to your interest group.
- Procure postings in confided in neighborhood and public indexes, and consistently have uniform data about your organization across all stage – It is vital that everything found on the web about your business is steady.
- Keep very close command over who utilizes your data on the web.
You can have the most great office space, jam-loaded with striking gear, and loaded up with a profoundly experienced staff inside. In the event that your site isn’t persuading guests that you offer a great help, and in the event that Google isn’t persuaded that your site offers a fantastic client experience, it is difficult to make it rank.
Also, SEO isn’t like you simply compose several portrayals and make your site pretty. There are more than 200 elements that should be dealt with before a site even takes off. The most exceedingly terrible part is that each time we check another site, there is a huge load of work to be done on the backend side of things before we even beginning with the plan part.
These are the things we want to be aware:
- Assuming your site is secure (HTTPS.)
- Assuming that your site is responsive.
- Page load speeds.
- Assuming it has the right outline markup.
Then we examine different variables:
- Nature of content.
- The length of content.
- Social signals that connection back to your site.
- Nature of backlinks that connection back to your site.
- Presence of streamlined pictures on your site pages.
Simply fixing all that requires a great deal of work, and we don’t manage individuals who imagine that since they can’t “see” changes in their sites, they will pursue the following sparkly article. We can’t permit you to offer our work after we’ve done all the truly difficult work. Assuming that is your arrangement, feel free to track down another sucker.
These are a few normal inquiries most experts have while searching for real estate agent showcasing administrations that can assist their business with developing. However, we generally offer ruthlessly legitimate responses. In the event that you are not prepared to hear them, then, at that point, you ought not be here.
How would I showcase myself as a real estate agent?
On a fundamental level, very much like in most different specialties: by advancing your image and administrations while ensuring more individuals find and pick your business over the opposition.
Practically speaking, it requires an extensive comprehension of the business and the attitude and assumptions encompassing it. As what you don’t do in this industry is frequently essentially as significant as the techniques that you in all actuality do need to set up.
That is on our end. On your side of the table, all the emphasis ought to be on the client experience and offering the most ideal assistance you can convey.
How would you draw in very good quality land clients? /How would you draw in land purchasers?
With a SEO-careful site and a substance showcasing system that permits you to rank on top of list items. It can take more time to create results that way, yet it gives a ROI best in class. However, try not to hope to rank with a site that was as of late overseen by novices. It takes more time to get their wreck and get it in the groove again.
Would a real estate agent be able to promote other real estate agents’ postings?
The short response is no, and doing so could even pre
sent a morals code infringement and risk your land permit. You can’t publicize properties you don’t address with a composed posting arrangement.
Also, questions like these are an ideal illustration of why an exhaustive comprehension of the business and its guidelines is so crucial in this specialty. Set forth plainly; beginners can cause you problems on the off chance that they don’t have a clue about the trivial details of promoting in this industry.
What sort of issues can showcasing assist me with tackling?
Many, in fact. The fundamental center will constantly be to develop your business, drawing in more clients, and fostering a balanced arrangement to help the flood. Through viable and moral showcasing, we can place you in a zone of beneficial development.
What might be a sound real estate professional showcasing financial plan?
In the first place, consuming cash quicker won’t have an effect without an arrangement. After we check your responses in our survey and have a fair one-on-one talk, we can see you the amount you want to spend and HOW. Nonetheless, anticipate that it should be NO LESS than 20% of your month to month income.
Have you taken care of business for this specialty?
As we referenced beforehand, we are exceptionally capable with regards to real estate professional promoting. At the present time, a few of our accomplices own or have a place with perceived land firms, and they have reliably expanded their degree and income year-over-year since they are with us.
Imagine a scenario where I need to put resources into conventional showcasing.
That is your call. We don’t prompt against it, yet when contrasted with SEO and computerized showcasing, customary channels bring essentially nothing to the table.
Will I own my site?
Indeed. Nonetheless, as long as you work with us, you are not permitted to alter it at all, shape, or structure. We do this to safeguard our endeavors. We don’t let you know how to go about your business; no one lets us know how to do our own. Any endeavor to disrupt this basic guideline and we walk.
Would it be advisable for us to Work with You?
Because of the idea of our business, we as of late needed to close our ways to new clients to just give potential accomplices access. Why? Since we are not a normal SEO organization. We play out a full SWOT examination (Strengths, Weaknesses, Opportunities, Threats), and those keen on turning into our accomplices should finish a careful and exceptionally point by point real estate professional organization survey. You should address ALL of these inquiries so we can appropriately evaluate what is going on (not what you think what is going on is) and choose if we are a solid match or not.
Some of Our Amazing Clients
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We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
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