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The Best Reputation Management Services Of 2022
How to protect your online reputation in 2022
Online Reputation Management: What It Is, & Why You Need It.
What is Online Reputation Management?
Online reputation management is a combination of strategies marketers use to shape people’s perceptions of a brand and, or business. When done without flaws, it builds trust and positively impacts buying decisions. Some of the most important facets of online reputation management include review management, social media monitoring, and online community engagement.
ORM mainly works by responding to negative customer comments online and reacting to stories in the media (both social and traditional) that paint your company in a bad light.
For example, you might release a public statement addressing the content of the story or publish a social media post in response.
How Is Reputation Management Different From PR?
Both public relations (PR) and online reputation management have the same goal: portraying the company in the best possible light. The main difference between the two is how they achieve that goal.
PR firms work remotely, such as through advertising and coordinated media promotional efforts. It’s generally a proactive effort to reinforce brands, as opposed to limiting assaults on companies (however, PR firms do sometimes handle damage control).
Online reputation management, on the other hand, is most often reactive. It includes searching for and responding to potentially damaging content from other people or companies.
Most of the work that goes into ORM is handled internally by brands rather than by an external firm.
Why Is Managing Your Business’s Online Reputation Necessary?
Your online reputation is your fundamental impression, and you know what they say about first impressions — they’re tough to change. So why not do everything you can to put your best foot forward?
When you manage your online reputation, you’re ensuring your business appears credible and trustworthy in every consumer interaction. Your online presence can have a major impact on buying decisions — especially since consumers read an average of 10 online reviews before feeling trust for a business. If that didn’t convince you, consider the fact that 72% of people trust online reviews as much as personal recommendations.
When you manage your online reputation, you’re guaranteeing your business appears credible and trustworthy in every consumer interaction. Your online presence can significantly impact on buying decisions — particularly since consumers read an average of 10 online reviews before feeling trust for a business. If that didn’t persuade you, consider the fact that 79% of people trust online reviews as much as personal recommendations, and the fact that, 93% of customers read online reviews before buying a product.
If your brand image doesn’t meet the mark the first time around, people are unlikely to give you a second chance.
4 Reasons Why Reputation Management is a Must
The significance of Reputation Management
Put Your Best Face Forward
Your company’s reputation is how it is viewed by consumers, potential employees, and investors. Any and all of these variable factors can be impacted by one negative review, tweet, or Facebook post. In the event that you don’t have a strategy in place that incorporates someone promptly replying to these grievances as they come in, in the span of 24 hours, your brand’s image could be tainted in a matter of retweets, likes, or shares. It could appear as though your customer’s response is not important to the company, which is something you never want to convey.
Use reputation management to assist you put your company’s best face forward. Make sure that you are the go-to company to solve problems within your industry or are the best service of choice by supervising reviews and replying to all every one of them.
Building Trust & Credibility
The day will come when you receive a bad review. Whether it be on Facebook, Twitter, or a niche-specific website, keeping all negative comments at bay is inescapable. While unfavorable comments can influence the purchasing decision of a potential client, not responding or answering to that review as a business can make a bigger impact.
People research companies like never before. If they see that a company has a slew of unanswered complaints, it will be a red flag, and they will be reluctant to do business with you.
Being able to recover from a negative review helps reestablish lost confidence in your company and helps recaptures trust with your audience. Show your customers and potential business partners that you value their feedback by acknowledging that you have seen it and by letting them know that you will take it into consideration or intervene to the issue.
Analyzing the Wants and Needs of Your Consumers
Looking at every one of all your reviews will likewise give you insight into what is working and not working with your business. Customers will definitely call attention to the things that they can’t get enough of, as well as the things that they could manage without. Refine your business by detecting these complaints and tracking the ones that appear consistently. This won’t just help not only your bottom line, but will also show that your business is imaginative and knows how to adjust to present situations.
Consumers will see the value in that you are thinking about their qualities and feel that they are a significant part of your business. This will assist in building brand loyalty and good rapport.
Maintaining Thought Leadership
One of the sides of online reputation management that is frequently disregarded is the content produced by a company. While your online reputation might be characterized by what others say about you, it is also additionally to a great extent defined by what you say as well. Take precautions to make sure that all your content is relevant, targeted and relatable.
For instance, prior to posting a message that contains any hashtags or trending words, be certain to investigate the origin of it. Make sure that where it came from aligns with your company’s main goal and culture. In the event that you are uncertain about it, take the safer route and walk away from it.
The cost of a poor online reputation is immeasurable and boundless. A couple of negative comments have the ability to tear down the brand that you have spent time establishing. Your web presence has the power to drive leads, attract new customers and retain old ones. Don’t leave that up to chance, start building your online reputation management strategy now.
The Facts We Can’t Afford to Ignore
- 93% of consumers read online reviews (qualtrics.com)
- 35.3% of the total market value of the world’s largest companies depends on their reputation. (prweb.com)
- Nearly nine out of ten consumers read reviews before making a purchase. (oberlo.com)
- 72% of consumers say positive reviews make them trust a business more (boast.io)
- Consumers read an average of 10 reviews before they feel they can trust a business (review42.com)
- 72% of consumers trust online reviews as much as personal recommendations (Search Engine Land).
- Over 80% of reputation damage risk is hype that is not reality based (Digimind).
- 75% of brand value is based on a business’s reputation (Economist Intelligence Unit).
- 59% of businesses have encountered a PR crisis, but only 54% have a plan in case it happens (ReputationManagement.com).
Desire extra insights on how to grow your business with the only platform that brings together online reputation management and presents you with the tools to take command of your customer experience?
How Does Online Reputation Management Work?
Online reputation management usually includes the following tactics.
Tactic #1: Crisis Management
69% of entrepreneurs globally have faced a corporate crisis in the last five years.
While these crises can be different in nature, many can have a negative impact on business reputation.
Controversies and PR crises can cause public outcries which, in turn, can lead to products or services getting boycotted or “canceled.”
This is why crisis management is a fundamental reputation management tactic.
Tactic #2: Press And Social Media Monitoring
Several businesses have been affected by negative press coverage adversely.
As such, press and social media monitoring is an important element of reputation management.
By researching the perception of your business in the press and social media outlets, you will be able to find the problematic aspects of your business and improve them accordingly.
Tactic #3: Review Management
94% of consumers will avoid your business if you have bad reviews.
Reviews are an important part of your online business reputation.
Addressing and responding to the reviews of your customers will help you identify the strengths and weaknesses of your business.
Tactic #4: Fake Information Suppression
82% of people encounter fake reviews of a product, service or business online.
Regardless of whether false information portrays your business in a positive or negative light, it can still damage your credibility.
Identifying and suppressing fake information about your business is essential to establishing your audience’s trust.
What is an example of Online Reputation Management?
Strategic Reaction Turns Threats Into Opportunities
Even though controversies and reputational crises tend to get more attention, there are quite a few examples of reputation management done right.
Here are just three of them:
Model #1: Snowbird
Negative online reviews can harm your business – except if you choose to turn them into a digital marketing strategy.
This is the very thing that the Snowbird ski resort did. They adopted an imaginative strategy for reputation management and deployed an entire marketing campaign on some of the worst reviews they had.
Such a methodology takes not only a sense of humor as well as a decent comprehension of your audience. If done right, it will convey honesty and self-awareness – fundamental elements of a good reputation.
Lesson to learn: Sometimes, the most ideal way to deal with criticism is to own it. By acknowledging the weaknesses of your business, products, or services, you will build an honest and intimate connection with your audience.
Model #2: Nike
The social media element of reputation management can be thorny to master.
Social media is expeditious and empowers your audience more than any other channel to share their objections and criticism.
Nike has an exceptional reputation for timely, effective social media reputation management.
They have a committed Team Nike support account on Twitter that responds to reviews, comments, and feedback in almost real-time.
Lesson to learn: Your social media followers anticipate you to interact with them and respond to their feedback. Creating a dedicated account for that purpose will make the interaction more straightforward and establish your business as client-centric.
Model #3: KFC
One more extraordinary illustration of reputational crisis management is KFC’s award-winning “FCK” campaign.
In 2018, the UK division of the fast-food chain confronted an operational disaster that constrained numerous locations to close down.
KFC’s response to the public outrage that followed was earnest, modest and charming.
The simple, offhanded campaign compensated for the reputational damage as well as strengthened their brand as well as customer loyalty.
Lesson to learn: Once again, honesty and transparency make all the difference. If the reputation of your business endured a hit because of an event you couldn’t control, simply own it and look for ways to forge ahead.
5 hints for reputation risk management
To forestall a reputation crisis as far as possible, the “reputation” factor should definitely be in cooperated with existing risk management. We have put together five hints for this.
#1: Conduct risk assessment
In the initial step, a risk assessment should be carried out in which as many reputational risks as possible are identified and evaluated. In order to safeguard oneself in the most ideal possible way, not only classic but also online reputation risks should be taken into account
#2: Set up a monitoring framework
Once the individual reputation risks have been identified, critical issues and threats ought to be permanently monitored. This empowers us to react as quickly as possible in the event of an escalation and to hold harm to our reputation as low as could be expected.
#3: Train employees
Before, during, and after a reputation crisis, quick and adequate action is fundamental. This requires trained representatives (team) who understand what to do at all times. If employees are also sensitized to potential reputation risks, they help limit them.
#4: Develop a strategy
Reputational risks can develop and escalate incredibly quickly – especially on Social Media. It is, hence, beneficial to develop a comprehensive strategy for an emergency before a reputation crisis occurs. This helps to remain fit for action in the event of a crisis and not to lapse into a reaction mode.
# 5: Hire a standing gamble the board office
To get exhaustive protection against old and new reputation risks, it is worth recruiting an agency that specializes in the management of reputation risks. All things considered, new types of risks – e.g. fake news or campaigns developed in the Dark Web – are frequently hard for organizations themselves to find, assess and manage. Furthermore, this is where expert knowledge and experience are particularly in demand. Altogether, in order not to make a crisis worse than it actually is. Experts help to develop and implement a professional reputation risk management strategy.
What Are The Benefits Of A Good Online Reputation?
Every day, people review businesses from 1 to 5 ratings, comments, blogs, or social media posts. Hence, whatever a person says about a business becomes valuable for a business as well as for potential clients. After all, bad ratings and reviews can break a business. Similarly, a potential customer might avoid the current business and head to a competitor’s business.
The importance of Reputation Management is irrefutable, here is why.
The benefits of a good reputation include:
- More business opportunities
- Lower marketing costs
- Better Search Engine Ranking
- Increasing customer trust & credibility
- Attracts loyal supporters
- More customers and sales
- Distinguishes you from competitors
- Promotes good relationships with clients
- Greater revenues
- Cost-free advertising
- Attract better quality prospective employees
- Higher company value
- professional image
No matter who you are or what your goal is, without a good online reputation, you’ll find it difficult or almost impossible to achieve success as a digital brand. Customers want the most value for their money, so naturally they choose the company or person they think is superior. No one wants to pay for a product or service that is of lower quality than they initially believed. So whether you’re pitching a new client or looking for business partnerships, your digital reputation will certainly affect your bottom line.
How can you Improve your Online Business Reputation?
If your business reputation is trending toward negative, there are a few essential actions you can take to move toward improvement:
1. Stick to Your Word
A negative reputation can be the result of a simple misunderstanding. To avoid this, make sure your mission is clearly defined, both internally and externally. Communicate with your audience on a human level. Customers who align with your values will become the client base you need to expand and grow your business. When your audience knows what to expect, building trust and promoting a positive reputation will be much easier.
2. Use Social Media Proof
One of the easiest and the most effective ways to increase confidence in your reputation is through social proof. Promote each and every positive testimonial you receive. But don’t just publish them to your website where they may never be seen. Showcasing your successes on social media is how you use your positive reputation to increase your client base.
3. Improve Customer Service
Lousy customer service is the worst. Poor customer service has earned many brands a bad reputation. And that type of bad reputation is difficult to recover from. With the high number of services available to manage customer service, you should be able to easily avoid this pitfall.
4. Communication and Transparency
Your reputation depends on how your audience perceive your business. All correspondence—whether emails, letters, voicemails or any other method of communication—should always be polite, informative, professional and grammatically correct.
5. Always Be Honest
You will never earn trust by lying. If your company makes a mistake, acknowledge the issue and make it right. A cover-up is a fast way to earn a bad reputation. The best approach is always honesty, even when public relations mishaps occur.
Your company’s reputation can be a catalyst for new business or a roadblock for new customers. Protecting and improving your business reputation is the best way to increase your brand visibility, promote growth and achieve success!
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Channels For Online Reputation Management
The best way to categorize the channels for online reputation management is via the Paid, Earned, Owned, and Shared media model of online relations.
Channel #1: Paid Media
Paid media includes all the channels where you must pay for having information about your business, products or services featured, in short, it comes in as all forms of content that require you to hand over your credit card number. Paid content is not less valuable than the other two forms of content, but it is essential to dedicate a fair amount of time and resources to the next two types of content as well.
Some paid media channels are such as:
- PPC ad platforms such as Google Ads or Facebook ads
- Display Ads
- Content syndication
- Sponsored social media posts
- Paid influencer marketing
- Ads in traditional media outlets, such as print or TV
Within reputation management, it’s difficult to only use paid media to build and keep the public perception of your brand.
However, it is a great tool for boosting brand awareness and pointing your audience in the direction toward other media channels you prefer.
Channel #2: Earned Media
Earned media channels are the ones where your brand or business earns coverage free of charge, the online information about your business that doesn’t require you to pay for it or write it yourself. You can think of it as free publicity. Online reviews fall into this category, as well as social shares, re-posts of your content, and mentions of your brand. If you’re lucky, a mainstream media organization like the New York Times or Wall Street Journal may even pick up your story.
These include:
- Online reviews
- Media coverage
- Features in blogs
- Word of mouth
When it comes to reputation management, earned media channels are as impactful as they are difficult for you to control.
In earned media, your business reputation is entirely in the hands of your audience. This is why these channels are often the most credible and trustworthy ones in the eyes of consumers.
Channel #3: Owned Media
Finally, owned content is the material you create yourself. This is content over which you have total control. While these are extremely important when managing your online reputation, they only comprise a small slice of your search engine results, and essentially your reputation.
The owned media channels are the ones that you control. Among them could be:
- Websites
- Blogs
- Landing pages
- Mobile apps
- Press releases
Owned media channels are crucial to business reputation when it comes to crisis management and authoritative communication with your audience.
All the properties just mentioned are the “standard fare” of reputation management companies. Beyond those are the industry-specific types of owned media that are different for every industry space.
Channel #4: Shared Media
Shared media is simply another term for the social media presence of your business. Depending on the nature of your business, you might choose to be present on different channels such as:
- Yelp
- TripAdvisor
- Booking.com
Shared media channels are best suited for setting up a direct contact and engaging with your audience.
If you want to get started improving how your brand is seen online, consider our simple reputation plan. It’s a low-resource way to get started with reputation improvement.
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Expectations From A Reputation Manager
Why Choose 360 Marketing Lens for Online Reputation Management
- At 360 marketing Lens, we have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc. These are considered to be the most important and basic skills of an online reputation agency.
- We work towards enhancing and building your organization’s reputation by constantly measuring the effectiveness of our strategies in line with your goals to accelerate growth and ROI.
- We establish policies and procedures, systems and standards that will avoid any negative impacts on your organization. Not only that, but we will constantly be reaching out to dissatisfied customers, which is an important procedure to control negative reviews. Moreover, we keep focussing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews, which is a core responsibility of our online reputation management team.
- We are at all time well-prepared for taking immediate action when your company’s reputation has been tarnished.
- We dive deep with in-house AI tools to research online to find out all the negative keywords associated with your brand or an individual employee and publish positive content that can then neutralize the effect of the former.
- Likewise, we guide your management team in maintaining and improving your company’s reputation.
- We tackle your difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.
How Much Do Online Reputation Management Services Cost?
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In general, our reputation management administration cost between $2,500 and $9,500 per month, yet every case is novel. Ordinarily, we recommend six months to a year of service at an average cost of $3,500–$5,500 per month for quality, lasting results.
- At 360 Marketing Lens, our ORM costs generally depend on the following factors:
- Whether you want negative content removed (and how much negative content exists),
- How large and visible your brand/business is (enormous, well-known corporations demand more time and effort),
- The number of services you need as part of your ORM package,
- Whether you really need crisis management,
- The number of high-quality links you already have and whether you need additional link-building, and
- Your existing domain authority.
At 360 Marketing Lens, we offer custom packages for progressing online reputation management and monitoring services, so that individuals and clients at every price point can safeguard their digital footprints.
What Should Be Included In The Cost Of Online Reputation Management?
As with everything in life, you get what you pay for when it comes to ORM services. Pricing ranges anywhere from $500/month to $100,000/month, and there are significant differences in service offerings. Of course, the more services included in your plan, the greater the price tag.
Most ORM service packages include a combination of:
- Online review management – to monitor and respond to online reviews.
- Suppression services – to push negative results off of the first page of search results by creating positive, curated content.
- Wikipedia page creation and management – to further bolster your online presence with content that represents the image you wish to convey.
- Reputation monitoring – to alert you to online content that mentions your (or your business’s) name so you can respond to suppress the content as needed.
- Public Relations services – like speech writing, press releases, social media content, media relations, and event planning.
- Website design and creation – so that your top search results point to your personal or business website rather than external content.
- SEO and content marketing – to make your content rank higher in search results, so that people can find you for the right reasons!
Depending on the type of business you are in, you may also be interested in keyword research, web asset audits, crisis management, and the identification of reputational vulnerabilities. Costs will ultimately revolve around the scope of work you request and the size of your business. Large corporations like McDonald’s, Amazon, and Wal-Mart deploy robust (and expensive) reputation management plans.
If your competitors have an established website with hundreds of links, you will need to create more high-quality links to compete with their search ranking. Reputation management companies can help with this process by suggesting (or even creating) relevant content that fits well within Google’s algorithm.
That being said, it is imperative to do your research before working with an ORM service. Some providers advertise unrealistically low prices and promise the impossible.
For instance, if you find a service that promises to delete links from sites like RipoffReport: buyer beware. RipoffReport is one site that will not delete links, no matter which ORM provider you decide to work with.
Anyone that promises otherwise is setting you up for disappointment. Another red flag is an overly optimistic timeframe. It often takes months to see results from ORM, so a provider that promises results in a matter of days or weeks is likely deceiving you.
Online Review Management
Online review monitoring services generally cost between $500 and $2,500 per month. The price of monitoring services will depend on the size of your business (the larger the business, the greater the cost) and the number of reviews you typically generate. If your business has multiple locations that will all require monitoring, this will also add to the cost. If you also need ORM professionals to respond to positive and negative reviews, you will see additional review management fees.
Suppression Services
Quality content suppression services often cost $3,000–$5,000 per month and require a 3–6 month minimum commitment. While it is possible to find suppression services for less money, you will likely sacrifice quality. For instance, providers that charge a one-time fee without a monthly commitment will probably not perform continuous services. In this case, any results you see (if you see any results at all) will likely be short-lived.
Wikipedia Page Creation & Management
It is possible to find a provider willing to create a Wikipedia page for a one-time fee of $250 to $3,000. Like most other ORM services, the cost will vary based on the size of your business as well as the length of time needed to create your page.
Before you can create a Wikipedia page, your brand must be sufficiently noteable to comply with Wikipedia’s guidelines. Some companies will help establish the requisite notability for a Wikipedia page, but this increases the cost of service.
Once you have met Wikipedia’s requirements and created your own page, you may opt to hire a professional to manage and maintain your page. This often includes adding updated information, images, additional sections – and correcting inaccurate information. As you might imagine, ongoing page management will add to your expenses.
Reputation Monitoring Services
Reputation monitoring varies from roughly $500 per month (at the low end of the spectrum) to $3,000 per month and up. The cost of reputation monitoring naturally varies based on the quality of service and time spent. Costs increase based on the size of a business, number of locations, and the number of keywords monitored (among other things).
As a small business or brand, you may get away with monitoring a few keywords related to your brand – like your company’s name and your most popular products and services. But the devil is in the details. The larger you get, the more things you will need to monitor, adding costs to your monitoring service.
Public Relations
Public relations, while a part of online reputation management, is a broad enough service to have many sub-categories of its own. Most public relations (PR) firms charge monthly retainers comparable to a lawyer.
At the lower end of the price spectrum, PR firms charge between $2,000 and $5,000 per month. But larger entities may see monthly costs in excess of $20,000 for the greater scope of work they require.
Website Design & Creation
Web design has grown by leaps and bounds over the past few decades, with providers of nearly every shape and size. If you are looking for quality, professional website design services, expect to pay anywhere from $1,000–$100,000. Yes, that is quite a broad range!
In general, the cost of your website will depend on the number of pages created, how complicated your design is, and whether you will also need someone to write the copy for each page. Also, will you need a mobile-friendly design? What about an online store? These services require extra time and will subsequently raise the cost of your website.
SEO & Content Marketing
A starter-level content marketing service will run around $1,200 per month. By starter level, I mean a start-up or one-person business or brand producing a minimal amount of content (typically articles and videos).
Most professionals recommend a combination of quality and quantity when it comes to search engine optimized content. If you only produce 1 high-quality piece of content per month or you produce 10 low-quality pieces of content, your efforts will not yield ideal results. In a word, the more SEO benefits you want to see, the greater the cost you will incur for content marketing services.
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How to Choose the Right Online Reputation Management Service for Your Business
Here are some tips to help you choose an online reputation management service that is best suited for your business.
1. Ascertain your needs and goals.
Have a crystal clear understanding of your specific goals before starting your search for an online reputation management service. Is your primary objective to monitor and improve your online presence? Do you want to clean up your social media channels? Are you more concerned about your SEO ranking? Do you need help acquiring and managing online reviews? Businesses’ goals vary, and so do the services that online reputation management companies specialize in, so clearly articulate your objectives before contacting firms.
2. Think about customer service.
When you first contact a company, analyze how it treats you. Do its people seem truly interested in working with you? Are the representatives asking questions to better understand your needs, or are they simply putting on a hard sell and not really listening to you or your concerns?
Ask whom you will work with if you hire the company. Will you have your own project manager as your point of contact? Or will you have to call a main number and speak to someone who isn’t fully aware of your business and the work being done on your campaigns?
When you do move forward with a provider, they should always be transparent and informative about your campaigns. You want a service that delivers honest feedback, updates you on the progress of your campaign and demonstrates that you are a valued client.
3. Do your research.
As part of your research process, don’t just check to see that they avoid what are known as “black-hat” practices; these are unethical SEO tactics that can harm your online search rankings.
Google the company to see what others are saying. Also, ask for a list of the company’s clients, and contact clients to hear firsthand from them about their experience working with that firm.
Last, look at the company’s website. Does it look professional? Does it have information about its top executives? If it does, research the executives to see if they have a positive online image.
How to Find a Trustworthy Reputation Management Service
At 360 Marketing Lens, we use “white-hat” tactics, meaning our techniques adhere to Google’s best practices. White-hat tactics are completely transparent and rely on quality content and proper SEO techniques to boost your reputation. A reputation management campaign that uses white-hat tactics can take a while to yield results, but those results endure.
Black-hat techniques, on the other hand, may work quickly, but they are aggressive and risky. Search engines may ban you for using them. If an online reputation management service you’re considering recommends or admits to using any of the following techniques, eliminate them from your candidate shortlist:
- Astroturfing: In this practice, a company creates fake accounts on review websites and uses them to write positive reviews or pays users to do so to boost ratings and detract from negative reviews.
- Fake websites or content: This technique involves launching fake websites and blogs to create more search results to cover up negative results people find when searching for your business.
- Keyword stuffing: This tactic involves packing as many keywords as possible into your website’s metadata to increase your search rankings.
- Link spamming: This method involves creating as many links as possible to positive content so that search engines rank that positive content highly.
- Invisible text: This practice involves placing extra keywords on your website. Keywords are written on webpages, but are hidden by making the text of the keyword the same color as the background of the page.
- Spambots: Some reputation management companies use spambots, denial-of-service attacks, and hacking methods to target negative content and make it difficult or impossible for other users to access that content.
Quality, honesty and transparency are our keys to a good online reputation management. Some reputation management campaigns employ questionable black-hat practices, which ultimately do more harm than good to your brand. Make sure that the online reputation management service you choose avoids the above tactics.
Having enlightened you with the above info, you can choose to rely on 360 Marketing Lens, to comprehensively manage your online brand reputation efficiently.
What our reputation management packages typically include
Reputation management services use a variety of strategies to analyze, establish, protect and restore a company’s image online. Here are some of the primary strategies these services employ:
- Search engine optimization and management. Search engine optimization (SEO) comprises optimizing your online content so it ranks higher in popular search engines like Google. Reputation management firms use SEO so that consumers who are searching for topics relating to your business will be more likely to find you. If there is negative information about your business appearing in search results, the reputation management company can use truthful, positive content to counter negative content.
- Content development and management. To rank well in search engines and build a good reputation, you need high-quality content. Many reputation management services will work with your company to create new material, so your target customers find positive results about you or your business right away.
- Social media monitoring and management. While platforms such as Twitter, Facebook and Instagram can grow your business or brand, it takes only one inappropriate picture or comment to cause a PR nightmare. Reputation management services can monitor your social media profiles. They can also control your company’s social media efforts by strategizing posts to get high engagement.
- Review acquisition and management. Many reputation management services help businesses acquire and manage online reviews. These services employ tactics that encourage people to write reviews. When people write good reviews, the company promotes them on sites like Google and Facebook. When people write negative reviews, your business is notified so it can rectify the situation. Some services have software that allows businesses to manage reviews from one platform.
- Third-party website monitoring. Negative reviews from former employees and displeased customers on websites such as Yelp and Glassdoor can be particularly damaging, and it’s not difficult for a dissatisfied person to create a new website or blog to disparage your company. Reputation management services can monitor the internet to see what people are saying about you.
- Competitor monitoring. A less common, but still useful, aspect of reputation management is competitive benchmarking. This is the act of monitoring your competition to see how you compare in terms of local search terms, social activity, online mentions, reviews and more.
Your business is unique and may need some or all of the above strategies. Several reputation management companies also provide comprehensive digital marketing services, unifying your online presence. Depending on your needs, you might want to work with 360 Marketing Lens, a digital marketing agency that offers services such as:
- Technical recommendations and optimization
- Building websites
- Search engine marketing
- Legal generation
- Email marketing
- Continuous content creation and amplification
- Strategic outreach for link building
- Authorship development
- Claiming ownership of relevant web assets and web content
- Personal website or blog design & development
- Real-time search landscape monitoring and threat
- assessment
- Reporting adverse online behavior and terms of use / policy violations
- Strategic planning in line with federal regulations or requirements
- Best practice primers for video optimization, review management, etc.
- Around-the-clock communication with account executives regarding priority improvements & imminent threats
- Regular performance reporting
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