360 Marketing Lens
Data Analytics Services
Do You Really Know Your Customers?
Analytics Insights & Reporting
Discover customer insights with in-depth a analytics
Don’t dissipate time and resources on a marketing campaign that isn’t igniting business growth and success. Digital analytics give you insight into what’s working and what’s not on your website and in your content marketing strategy. This can be a labyrinthine task, and there’s little room for error.
Fortunately, 360 Marketing Lens agency, an industry-leading web analytics agency, is here to help
What is web analytics?
Web analytics is the process of analyzing the behavior of visitors to a website. This calls for tracking, reviewing and reporting data to measure web traffic activity, including the use of a website and its components, such as webpages, images and videos.
Data collected through web analytics may comprise traffic sources, referring sites, page views, paths taken and conversion rates. The compiled data often forms a part of customer relationship management analytics (CRM analytics) to facilitate and streamline better data driven business decisions.
Web analytics enables a business to retain customers, attract more visitors and increase the dollar volume each customer spends.
Analytics can help in the following ways:
- Establish the likelihood that a given customer will repurchase a product after purchasing it in the past.
- Personalize the site to customers who visit it repeatedly.
- Track the amount of money individual customers or specific groups of customers spend.
- Monitor the geographic regions from which the most and the least customers visit the site and purchase specific products.
- Anticipate which products customers are most and least likely to buy in the future.
The objective of web analytics is to serve as a business metric for promoting specific products to the customers who are most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help improve the ratio of revenue to marketing costs.
In addition to these features, web analytics may track the click-through rate and drill down behavior of customers within a website, determine the sites from which customers most often arrive, and communicate with browsers to track and analyze online behavior. The results of web analytics are provided in the form of tables, charts and graphs.
Web analytics process
The web analytics process involves the following steps:
- Setting goals. The first step in the web analytics process is for organizations to determine their goals and the end results they are aiming to achieve. These goals can include increased sales, customer satisfaction and brand awareness. Business goals can be both quantitative and qualitative.
- Collecting data. The second step in web analytics is the collection and storage of data. Organizations can collect data directly from a website or web analytics tool, such as Google Analytics. The data mainly comes from HTTP requests — including data at the network and application levels — and can be combined with external data to illuminate web usage. For example, a user’s Internet Protocol address is typically associated with many factors, including geographic location and click-through rates.
- Processing data. The next stage of the web analytics funnel involves businesses processing the collected data into actionable information.
- Identifying key performance indicators (KPIs). In web analytics, a KPI is a quantifiable measure to monitor and analyze user behavior on a website. Examples include bounce rates, unique users, user sessions and on-site search queries.
- Developing a strategy. This stage involves implementing insights to formulate strategies that align with an organization’s goals. For example, search queries conducted on-site can help an organization develop a content strategy based on what users are searching for on its website.
- Experimenting and testing. Businesses need to experiment with different strategies in order to find the one that yields the best results. For example, A/B testing is a simple strategy to help learn how an audience responds to different content. The process involves creating two or more versions of content and then displaying it to different audience segments to reveal which version of the content performs better.
What are the two main categories of web analytics?
The two main categories of web analytics are off-site web analytics and on-site web analytics.
Off-site web analytics
The term off-site web analytics refers to the practice of monitoring visitor activity outside an organization’s website to measure potential audience. Off-site web analytics provides an industry-wide analysis that gives insight into how a business is performing in comparison to competitors. It refers to the type of analytics that focuses on data collected from across the web, such as social media, search engines and forums.
On-site web analytics
On-site web analytics refers to a narrower focus that uses analytics to track the activity of visitors to a specific site to see how the site is performing. The data gathered is usually more relevant to a site’s owner and can include details on site engagement, such as what content is most popular. Two technological approaches to on-site web analytics include log file analysis and page tagging.
Log file analysis, also known as log management, is the process of analyzing data gathered from log files to monitor, troubleshoot and report on the performance of a website. Log files hold records of virtually every action taken on a network server, such as a web server, email server, database server or file server.
Page tagging is the process of adding snippets of code into a website’s HyperText Markup Language code using a tag management system to track website visitors and their interactions across the website. These snippets of code are called tags. When businesses add these tags to a website, they can be used to track any number of metrics, such as the number of pages viewed, the number of unique visitors and the number of specific products viewed.
Robust Digital Marketing Analytics
Gaining an edge in the digital marketplace can be an up-hill task. It’s no longer just about “vishuality” by having a website. You need to be executing a digital marketing strategy at a high level to truly succeed.
Understanding how your customers are using your website plays a critical role in planning any modern digital marketing campaign. Having a proper analytics implementation will help you gather important insights about your online visitors that you can use to make smart decisions to improve your website’s performance.
Our web analytics packages provide an intuitive way to understand the behavior of your website’s visitors, gain insight into your website’s performance and uncover problem areas to maximize your conversions.
Our SEO team will execute basic or custom analytics to meet your requirements. Our installations work to utilize data-driven marketing insights by correlating key performance indicators—KPIs—to help achieve your business goals.
Own Your Data
We primarily work with Google Analytics and Google Tag Manager, and we give you full administrative access directly from the source. We don’t hide behind an internal analytics solution that conceals reality or skews results. We give you results as they are—data you can trust and review yourself at any time.
Our team provides ongoing reports with detailed explanations, bringing consistency to your team with transparent campaign performance.
Basic analytics is included with all of our SEO services.
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See If Your Business Qualifies To Work With 360 Marketing Lens
Over the past few years, we have created apps that inspire, motivate, brand awareness and increase productivity for business owners, entrepreneurs and professionals around the world. But we realized that we couldn’t help everyone. And the truth is that not everyone is our heavenly partner. Therefore, we accept new clients only after an extensive screening process that helps us determine if they are appropriate.
What You Get When You Partner With 360 Marketing lens for Web Analytics
All of our analysts have to pass the Google Analytics Individual Qualification (GAIQ) within their first year at 360 Marketing Lens.
We conduct real-time website testing to see why it’s experiencing low bounce rates, low conversion rates, high exit rates or other unusual activity
We conduct internal training consistently, and we observe external training for well-rounded perspectives
Additionally, 360 Marketing Lens web analysts have expertise in:
- Matomo Analytics.
- Adobe Analytics.
- Hubspot Analytics.
Web Analytics Services 360 Marketing Lens Offers
At 360 Marketing Lens, we don’t just draw data from the analytics platform and set you on your merry way. Our services are meant to empower you to make strategic data driven marketing decisions.
Data provides insight that can improve marketing performance. Our web analytics services are designed to empower you with the knowledge you need to make the right marketing decisions. From delivering the right messages to the right customers, to boosting your conversion rate and online revenue generation.
Our key to success in web analytics service ensues from following the industry-standard methodological analysis: Analytics consultation, strategy, implementation and optimization.
Our web analytics services include:
Google Analytics Implementation
The tools you need to gather data that matters.
Conducting baseline website analytics, including bounce rate, conversion rate, exit rate, user behavior and other important metrics
Most brands come to us with out-of-the-box Google Analytics already in place. However, it is incredible how many we come across with incorrectly or inadequately set up Analytics accounts. To make the most of this powerful tool correct implementation is imperative. Here are a few things we include in a typical Google Analytics implementation:
- Form tracking
- Event tracking
- Goal/conversion setup
- Google Ads integration
- Internal traffic IP filters
- Subdomain tracking
- eCommerce revenue tracking
- Internal site search tracking
- Setting up Google Analytics dashboards
- Custom Analytics reports
- Spam/bot/ghost traffic filtering
- Custom segments
- Universal Analytics upgrade
Correctly implemented Analytics ensures you have access to accurate, easy to digest and in-depth insight that you can use to supercharge your marketing.
Advanced Analytics Setup
Want to take your data to the next level, and even beyond the digital space?
Looking at multi-channel funnels to achieve actionable insight into where conversions come from and what touch points users experience along the way
Our in-house developers and Analytics experts can provide the custom code required to implement Google’s most powerful data collection and analysis tools, such as:
- Mobile app analytics
- Cross-device tracking
- Physical POS integration
- CRM integration
- A/B testing
- Further Google Analytics Measurement Protocol applications
Goal Tracking, Set Up & KPIs
Translating digital results into real business success can be tricky.
Campaign tracking throughout new marketing efforts to collect real time and relevant data
Not only can we set up your KPIs to track and report accurately in Google Analytics, but we can advise you on calculating digital ROI, understanding user journeys and choosing the right digital objectives for your brand.
Google Analytics Auditing & Consulting
You’ve got Analytics, but are you making the most of it? We can tell you.
Assessing your website’s user experience, including speed, readability and other analytics to gain valuable insight into user behavior
Our Google Analytics Audit process involves the evaluation of all aspects of your setup and provision of recommendations on how you can be using it to gain more valuable insights from your data.
We can also go one step further and provide an analysis of existing website metrics to present you with a site SWOT analysis and data-driven actions that you can implement to benefit your brand.
Custom Data Filtering
Huge amounts of valuable insight can be obtained by correctly segmenting the data collected by Google Analytics.
Often neglected, custom data filtering can give your brand the edge when it comes to understanding your audience. We ensure that your Analytics is best set up to provide you real, actionable insight from your digital data.
Custom Reporting & Dashboards
Sometimes less is more.
Custom dashboards allow you to easily review and report on the data that really matters. Whether you need to show top-level revenue figures to the board or your web team need detailed user behaviour metrics, we can set up the right dashboards for your brand.
Google Tag Manager
Take further control of your site
Google Tag Manager makes it easy to add snippets of code to your site. Whether you wish to add custom HTML or track your website leads, downloads, clicks or video engagement, we’ll help you make the most of this popular platform.
Visualize and Explore your Google Analytics data with Power BI
If you are using Google Analytics for web site usage tracking and digital measurement, we have great news for you.
Now you can use Power BI to monitor, explore and visualize your Google Analytics data. With an out of box content pack, you can connect and gain insights into your data immediately. You can also connect directly through the Power BI Designer, allowing you to build your own reports and even create mashups with other sources that are important to you, ensuring all your data is in one place.
Google Analytics (GA)
- Ecommerce Tracking
Google Tag Manager (GTM)
- Tag Management
- Event Tracking
- Enhanced Performance
- Added Flexibility
Google Data Studio
- Create reports and dashboards
- Analyze web data
- Present Marketing analytics results
- Make better decisions, and informed choices based on reliable data
- Connect to and visualize data
- Get Business Intelligence (BI) that helps you gain deep data insights within your niche.
- Share meaningful insights with a battery of Data Viz
- Built-in AI technology
- Get Custom data connectors
Some of Our Amazing Clients
Join clients who revel in 97% satisfaction services
We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
This company is probably the best we have encountered as yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and overpromise the sky. With 360 Marketing Lens we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Joseph and his team of professionals, and we are not going anywhere.
We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!