360 Marketing Lens
Social Media Management Services
Social Media Services: Grow Your ROI With Social Media Marketing
Drive a return on investment (ROI) from places like Facebook, Instagram, Twitter, and LinkedIn with social media services from 360 Marketing Lens agency. With our competitive social media management services, your business can start growing its brand awareness and revenue from social media.
Are your social media efforts falling short of expectations? Presently like never before, social media is a “pay-to-play” environment requiring all the assets and or resources you have: a firm strategy, 100 percent commitment and a well-defined spending plan. On top of organic outreach, getting content in front of your target audience can be challenging without handing over advertising monies, whether for an ongoing campaign or a once-off sponsored post.
To amplify and maximize your online presence, 360 Marketing Lens Agency weaves social media management services into your overall marketing strategy. The right Facebook or Instagram management service can attract, nurture and convert followers into loyal clients/customers. The social media management campaigns our team has implemented and overseen for our small business, enterprise or franchise clients are a testament to that.
What is Social Media Management?
Custom Strategies That Promote Astronomical Customer Engagement
Social media management is the process of analyzing social media audiences and developing a campaign strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, fraternizing with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.
Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.
As social media advances, market players maintain each channel’s core purpose: the trinity of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand’s social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At 360 Marketing Lens, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
What is Social Media Marketing?
Drive Lucrative Results on the Right Channels
Social media marketing is exactly what its name suggests: the use of your business’s social accounts with the intent to market and grow your business. While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.
With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website. Social marketing can also involve the use of advertising to grow your following and expand your reach.
It Takes Two to Make a Thing Go Right
With the right strategy and plan, it’s possible for your business to use social media management and marketing to build out an intentional, authentic presence on social media that provides value to your audience and serves to grow your business.
Core Pillars of Social Media Marketing
Social media management entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation:
A sound social media marketing strategy is the backbone of your social media presence. Without a strategy, you’re wasting time, unlikely to achieve your goals, and will most likely struggle to reach your target audience.
In case you’re not sure, a content strategy consists of getting the “Right content, to the right people, at the right time.”
In its most basic terms, a content strategy helps you achieve your business goals by enabling you to:
- create valuable content
- drive engagement
- increase conversions
A good social media marketing strategy has clear goals, specific plans to reach those goals, and must be measurable.
Finally, you need to set benchmarks to see how things are going and whether you need to change your approach.
Planning and Publish
Social media is a powerful tool, but you can’t just go out there and start publishing content without a plan behind it.
When you’re planning content make sure that you:
- Know your audience: You need to know the demographic of your audience in order to connect with them.
- Focus on quality: The quality of content is just as important as the quantity.
- Consider your brand: Keeping in line with your brand values is crucial.
When it comes to publishing, there is one golden rule: consistency. A regular publishing schedule keeps people coming back for more.
Inbound Engagement Monitoring:
Plan your content and above all, actually engage with your audience.
Your feedback might not always be positive; but, if you don’t make changes, neither will the tone of your responses.
Listening and engagement are all part of a successful digital transformation, especially if you’re going to enhance the overall customer experience.
It’s also worth mentioning that social listening isn’t just about customer experience. It can allow you to:
- pick up on new trends
- identify new streams of income
- gain industry insights
- find influencers in your niche
Need some assistance to get started with social listening? Hootsuite has a free introductory tool for measuring key terms and hashtags.
Analytics Monitoring:
The success of any social media marketing campaign depends on analytics for tracking and collecting data. Without this information, you can’t:
- understand user behavior
- refine your strategy
- find which platform works best for your brand
- discover the best times to post
- analyze your competitors
Once you have all this, you’ll know with certainty what works and what doesn’t. That way you can spend more time on what does, and waste less. In turn, analytics will inform the decisions that you make for future campaigns—and highly influence the success rate.
Similarly, A/B testing is great for determining what content, design, CTA, etc. work best.
If you’ve been noticing certain types of content receiving double the engagement than other posts, play on that.
For example, if you’re a small business, your followers are most likely going to be family and friends who will love the personal insight and celebratory posts because they care about you and your successes.
Producing high-quality content that your audience isn’t interested in will mean that engagement levels tank. You need to work on making sure your posts appear in people’s feeds before you start feeding through those insightful industry blogs.
Advertising
For anyone looking for an audience, social media advertising is worth exploring. Analysis from Kepios shows that there are 4.65 billion social media users around the world in April 2022, equating to 58.7 percent of the total global population.
With approximately 2.912 billion active monthly users on Facebook alone, that’s an incredible amount of prospects.
- YouTube’s potential advertising reach is 2.562 billion.
- WhatsApp has at least 2 billion monthly active users.
- Instagram’s potential advertising reach is 1.452 billion.
- TikTok has 1 billion monthly active users.
- Telegram has 550 million monthly active users.
- Twitter’s potential advertising reach is roughly 465 million.
- Pinterest has 431 million monthly active users Reddit has around 430 million monthly active users.
- Quora has around 300 million monthly active users.
- Marketers could reach 828.1 million users with LinkedIn ads in April 2022, making it one of the world’s largest social media platforms.With all these amazingly huge data, you can see the lead potential of social media marketing.The three main types of social media advertising are:
- Organic: Content that picks up views naturally and you don’t pay for.
- Paid: Content that an organization sponsors and therefore costs money to post.
- Earned: Content that has been given freely in the form of shares, likes, and comments.
There are several ways you can advertise on social media. For example, you can:
- Create content: This includes posts and videos.
- Promote content: Create posts that are promoted/sponsored.
- Engage with people: Get active in groups related to your industry, interact with influencers in your industry, etc.
- Grow a following: Get people in your industry to follow your brand by creating and sharing content that appeals to them.
- Get downloads: Offer PDFs, white papers, PowerPoints, videos, podcasts, etc. on your social channels and profiles.
Additionally, if you aim to enhance your brand recognition, build loyalty, and increase conversion rates, advertising could be the way to go.
Aside from these main pillars, you should also:
- ensure you focus your content on a specific niche or demographic
- build quality connections with influencers, brands, and customers you can build relationships with
- add value with your content and comments
Finally, ensure you’re accessible on social media so your customers know they can reach out to you. Don’t just wait for feedback. Invite it!
Create your foolproof social media strategy
Why is an efficient social media management process important?
Online Solutions That Make Your Brand Stand Out
The business potential of social networks is massive. Brands can leverage social media platforms to successfully pilot their objectives across the marketing funnel, from augmenting brand awareness to increasing store visits.
But to be able to accomplish this, they need coherent social media teams.
The more goals you want to achieve through social media marketing, the more people dedicated to this channel you are going to need. This demand will eventually lead to building complex social media team structures.
If you are a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.
Now, how do you make sure all these people work together hand-in-hand to deliver maximum value from social media?
The answer is: build an efficient social media management process.
Managing Social Media where do I begin?
Business owners and marketers know that social media is an important part of any digital strategy. As such, social media is often tackled at the launch of a business or brand.
But when you dive into social media marketing, it immediately becomes apparent there are several elements to navigate and implement if you hope to succeed across social platforms.
Consider how social media management for small businesses alone requires you to create an overarching strategy, post and schedule high-quality content, respond to customer comments, engage with users and set up paid advertising campaigns.
It begs for its own budget, tools and even a team of strategists and specialists!
If you’re not sure how to begin optimizing the way you manage social – don’t worry. It’s something many marketers are confused about.
To be able to start off on the right foot, you need to do three important things:
Conduct a social media audit
Decide on the right social media platforms
Analyze your target audience
Why did we outline these three tasks in particular?
Because completing them will provide you with fundamental information that will steer your social media marketing efforts in the right direction. As a result, you will be able to concentrate your resources on strategies that work and cut down on those that don’t.
Let’s take a closer look at each task:
Conducting a social media audit
A social media audit can always improve how you manage social media:
It will give you a granular picture of the effectiveness of your strategy
It will allow you to pinpoint where you’re wasting your resources
It will show which social channels are bringing in the most results
It will demonstrate the impact of social media on your web results
So, how do you go about performing your social media health check?
Step 1: List all of your company’s social media profiles, including those from different regions and belonging to your different sub-brands.
Step 2: Use social media analytics to review your key performance metrics, such as follower growth, engagement (including the average engagement rates for particular months), publishing frequency, most engaging content formats, top-performing posts, traffic sources, community sentiment, question response rate, average response time, audience interests, demographics, and behaviors.
Step 3: Put all that information into a neat social media
audit template.
Step 4: Analyze the data and identify areas that could use improvement. For example, if you see a dip in your engagement volume, it might be a result of low content quality, inaccurate targeting, or wrong publishing frequency.
That’s exactly the type of information you need to single out shortcomings in your strategy. From there, you can take the first steps towards fixing them and making your social media management activities more efficient.
Decide on the right social media platforms
Another critical element of managing social media more efficiently is picking the right platform.
After you conduct a social media audit, it might turn out that some platforms simply don’t work well for your brand. In that case, you should take the time to understand the effort it will take to get the results you need.
A lot also depends on where your audience is. If during your research, you find out your audience is mostly on Twitter, for example, but your presence on the platform is far from strong, then you should obviously seek to improve.
If your results aren’t that great and your audience is somewhere else, you might consider shifting your resources to a different channel. But before you do, ask yourself the following questions:
What are my business objectives (improving brand awareness, lead generation, website traffic, conversions, etc.)? Will I be able to meet my business objectives on the platform? How much will I have to spend to meet my goals?
Will I be able to perform efficiently enough to generate positive ROI on the platform? Will the amount be enough to justify the cost of marketing on the platform?
What are the demographics of the community on the platform and are they matching the demographics of the audience I’d like to reach?
Is my target audience present and active on the platform? Will I be able to reach them effectively?
How popular among marketers is the platform? How much content will I have to produce to stand out?
Is my direct competition present on the platform? How are they doing? Will I be able to outperform them?
Analyze your target audience
Analyzing your social media community is everything when it comes to managing social media efficiently. There are plenty of benefits to analyzing your followers – including building stronger customer relationships, creating more relevant content, and boosting social media conversions.
On the flip side, if you don’t do market research beforehand, you’re at risk of getting on the wrong path, wasting both money and resources.
How do you build a detailed picture of your social media audience?
Start off by segmenting your audience into personas according to their shared characteristics – you can do that using this customer persona profile.
Or, if you want to make your life easier, you can let AI do the job for you.
It’s likely that your customer personas will be diverse. For example, you can have a group of teens interested in sports and a group of 30-year-olds following Real Madrid FC Facebook page and interact with their content.
Having this information will allow you to make better use of your resources by concentrating on doing what works best with your community.
Balancing all these moving parts is what social media management is about.
For many businesses, giving up the resources required to carry out full scope Facebook or LinkedIn management services in-house is a tall ask. The additional costs of, for instance, YouTube management or Pinterest management services are likely not even a consideration. Social media management of each of these platforms requires bandwidth many businesses simply don’t have.
Different Types of Social Media Marketing
Aside from the likes of Facebook, Twitter, and Instagram, social media marketing takes many forms, such as:
- content marketing/content creating
- advertising/sponsorship
- influencer marketing
- social media management/community management
- paid media
- building your following
- contributing to forums
- reviews
Enjoying the Benefits Minus the Burden
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
When social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
Enjoying the Benefits Minus the Burden
While it’s crucial for business owners and marketers to understand the true effort and cost involved in social media marketing, they should also be aware of the incredible benefits a well-rounded strategy can bring. If you want these benefits at a fraction of the cost, consider how a social media management agency is uniquely positioned to support you.
When social media management is brought in-house, it rarely gets the attention it deserves and the strategic input it needs to be successful.
Why waste your chance to raise brand awareness, generate leads and garner sales by trying to do it alone and falling short?
The Smart Choice Is To Invest in a Proficient Outsourced Team
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
8 Social Media Services That 360 Marketing Lens Agencies Offer Clients
1. Channel-specific social media services
Before you consider what type of social media services your agency might offer, it’s worth considering which social media channels are worth your time. You need to know which sites and apps drive traffic, as well as which are most in demand from your clients or potential clients.
Each social media channel can differ widely from the next, although they share many similarities too. Facebook is often the focus of social media campaigns, with more than 2 billion users – making it the most popular network. Other important networks range from Pinterest and Instagram to TikTok, LinkedIn, or even Snapchat, depending on your audience.
To work out which social media networks your services should focus on, you need to consider your typical client. A B2B business is more likely to benefit from using LinkedIn more than a consumer brand that targets millennials.
You need to know which networks your clients are interested in using. If they don’t yet know what they’re looking for, have a list of recommendations prepared
2. Strategy planning
Having a solid strategy for social media is vital for any brand. Many smaller brands start to use social media without giving a lot of thought to their goals or reasons for choosing a particular network.
Creating content strategies for brands ensures that your clients have a plan set out and a good idea of what’s going to work for them. If you decide to create content strategies for your clients, you might spend time researching their audience and social keywords, as well as testing and analyzing different networks and types of content.
You should be able to present your client with a detailed plan, including elements such as an editorial calendar, that they can follow to achieve their goals. Of course, you might also go further and help them to carry out their strategy.
3. Account/profile creation and branding
Getting clients set up on social media for the first time is an excellent way to start them off with your social media services, and then encourage them to benefit from the other services you have to offer.
Many small business owners take the initiative to learn what they can about social media and digital marketing, but it can still be somewhat of a mystery to them. It’s often difficult to know where to start, or, if they know what they want, they may struggle to find the time to get set up on social media.
They might be looking for advice on which social networks to use, as well as help getting started with setting up profiles and accounts. Your services can ensure that social profiles work for the brand, are SEO-friendly and perhaps even have some scheduled content to get them started in the first few weeks.
4. Content creation
Many of your clients will be looking for content they can use on social media. Although there are types of content they can use across multiple channels, some need to be designed specifically for social media use.
For example, there are certain dimensions to be met for images on different networks, rules, and best practice to take into account. And of course, various types of text formatting to consider. The character limit on Twitter may have been doubled, but it still requires careful consideration to craft a tweet that works.
Social media content needs to be engaging and encourage sharing to help brands spread their message. Creating content for clients using this “food cheat sheet example” can involve making graphics or videos, writing social media posts or blog posts, and sourcing shareable content to share from other brands and sources.
5. Content publishing
Helping your clients to schedule their content can incredibly useful service to them. It can be difficult for many small businesses to find time to post their content, especially across multiple channels.
Getting the right time to post can be difficult and might be harder when dealing with an international audience. It’s not the hardest job, but scheduling content really makes things easier for your clients.
Anything you can do to simplify social media management will be appreciated by your clients. Sometimes it’s better to offer real-time social media monitoring so that brands can avoid awkward situations caused by scheduled posts clashing with topical events.
A content calendar is often the best way to guide clients on when to post what – but still allowing the flexibility to change things if needed.
6. Research and analysis
Offering research and valuable insight about your clients’ brands is key to gaining their business. First and foremost, they want to know about their audience and customers: their interests, behavior and who they are.
Secondly, you want to include a comprehensive look at competitors, of what and how they are doing on social media. This will help your clients spot their strengths and weaknesses which they can apply to their own strategy.
Then you want to show them the influencers they should be working with and other helpful information about their industry.
There are several insights brands are keen to know both before and during running social media campaigns to help them gauge their success. A social listening tool can track their campaigns as well as help them identify the hot topics, hashtags and most valuable areas of discussion.
Salesforce marketing cloud suggests offering a relevance audit service too. This gives a client an idea of how relevant they are to their market and community.
It takes a close look at the content they share and determines whether it’s of high relevance and whether it’s resonating with the people who see it.
A relevance audit can also take a closer look at details like the language a brand uses to communicate with its online followers. It might also include research into which social media networks the brand’s audience are using most and which brands in the industry get their voices heard more.
7. Education and consulting
Social media can still be new for many business owners. Although they might use it in their personal life, it’s a very different thing to using it for marketing purposes. As an independent consultant or agency, 360 Marketing Lens offers services that can guide your clients/company in the complicated world of social media marketing.
Our services can include educating your clients on how to conduct themselves on social media. Many people need to learn the appropriate language to use when talking to their audience as a brand on different networks.
Our services can help our clients avoid using corporate jargon and adopt a more conversational and friendly approach to interacting with customers. We assist with creating a social media policy, empowering employees to use social media, and even building a social media team.
8. Campaign and community management
While helping you get started with social media is useful, many a brand require more comprehensive support for their ongoing social media efforts. 360 Marketing Lens agencies considers how we can work alongside our clients as an extension of their marketing department.
Real-time campaign management is one of the services we offer to help our clients make the most of their social media strategy. By keeping our finger on the pulse, we observe what our client’s audience are discussing and look for opportunities for content creation.
Promote Consumer Trust
If you want a lasting and beneficial relationship with your customers, they have to trust you. Social media is a great way to reach this elusive and often challenging goal because you can interact directly.
Brand Awareness
Brand awareness and consistency are two key parts of building a healthy customer relationship. Social media allows you to be your best self, humanize your brand and promote both to your customers
How can we help you?
First, manage your current social media account. In some niches, it clearly outperforms Google Ads on social media. Our services include:
- Create and publish content (brands for sale)
- Targeted advertising (to increase results)
- Reputation monitoring (to protect your business
- Audience Targeting and analysis (to refine and increase your efforts) your interests)
Avoid PR nightmares that can ruin your business
Social media is a double-edged sword. Yes, it can break the
turmoil and open new markets …
… but it can also hurt your business.
Angry Customer Anger
on Facebook … Sexist Tweets … Branding Errors on Linked In. I’ve Watched
Horror Stories on Social Media. Big companies like JP Morgan and British
Airways are spending millions of dollars on marketing budgets. They can survive
a big fire on social media. Can you?
There is no mute button on social media. One negative story
shared on Twitter, Facebook, or elsewhere can quickly turn into a wave of
negative brand advertising and go out of business.
That’s why our team monitors social media platforms 24/7 for
negative mentions of you and your business.
Live Feed, so we’ll find problems quickly. Your negative
mentions anywhere on the internet; Twitter, Facebook, LinkedIn, blogs, whatever
we can quickly find and fix.
Only a few years ago, people who were dissatisfied with
their business could only talk to dozens of them. Now they can tell the whole
planet in 10 minutes. And if there’s a negative story about your company, it
stays there. Unless you act.
That’s why you need a team of social media management
experts at your oval table.
Some of Our Amazing Clients
Join clients who revel in 97% satisfaction services
We were very surprised by the way Joey, Charles, Paul and the team at 360 Marketing Lens works, it's the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with 360 Marketing Lens for more than 9 months now, and we are very happy with them, they are the only company that provided us with raw results constantly.
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We started working with 360 Marketing Lens after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
360 Marketing Lens chose a great name, because their results really all wholesome, and on point. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
360 Marketing Lens Ninjas have done outstanding things for our business growth and our online presence. Prior to working with 360 Marketing Lens, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in 360 Marketing Lens, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about 360 Marketing Lens while researching the best link building companies on Google, and found myself stumbling across their website. I was introduced to the founder, Joseph Ndungu, by one of his employees, and could immediately tell my experience would be different. Joey seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into 360 Marketing Lens, even though we are a Dutch company, they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Do you Know what It will take you to Rank higher?
Turn INsight Into Action
Who knows? 360 Marketing Lens might be the best thing that ever happened to you.
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